12/21/2017
What's the difference between upselling and cross-selling?
Some sellers feel that upselling and cross-selling are shady tactics, like something a polyester-clad, loudmouthed used car salesman would use. And they can be that if done improperly. If you are trying to take advantage of your customers by selling them something they have zero use for, it’s a bit slimy. If you’re deceiving customers into thinking they need something that they don’t, that’s also slimy.
But if you use upselling and cross-selling to give customers truly useful upgrades and additional items, that’s helping your customers. You’re trying to give them a better experience.
For example...
Is it possible to use upselling and cross-selling in ways that help your customers? Yes! It all comes down to how you do it.
