14/03/2026
Most kids his age are selling lemonade. He sells perspective.
Ciro Ortiz is an 11‑year‑old from Brooklyn who became known as the “emotional advice kid” after setting up a small folding table inside the Bedford Avenue L‑train subway station in New York City.
His cardboard sign is simple: “Emotional Advice $2.”
Every Sunday, for about two hours, Ciro sits at his table and offers five‑minute advice sessions to commuters rushing through one of the busiest cities in the world — for two dollars.
After going through a tough time at school, Ciro decided he wanted to help other people deal with their feelings, believing that if he struggled with emotions, adults probably did too.
And he was right.
People sit down and talk to him about relationships, work stress, family problems, life transitions, the anxiety of change, the exhaustion of adulthood.
His advice is surprisingly steady for a sixth‑grader.
His signature message?
“We have to accept change… life is always changing.”
There is something powerful about hearing that from an 11‑year‑old in a subway station.
Commuters say his words feel sincere, honest, not rehearsed, and some have told his parents that he managed to articulate exactly what they had been feeling but could not put into words.
On a good Sunday, he can make around 50 dollars.
But that is not the headline. Reports say Ciro has donated some of his earnings to classmates who could not afford school lunch.
In the middle of a concrete tunnel where strangers sit down and admit they are overwhelmed, Ciro held a space for people to feel heard and understood. Imagine a world where we all do this in our own way and own time.
Let us never forget that the way we experience life can change in an instant if we focus on how we are showing up for others and ourselves.