01/06/2026
Truth be told!
"Your pricing doesn’t just determine your income — it determines your clientele.
Low prices don’t automatically mean “easy orders.”
They often mean higher expectations with lower respect"
Here’s what I learned from running a $50 heart cake sale for a few months 📝
Yes, I made consistent money.
Yes, they were quick and low maintenance to make.
Yes, they attracted people on a budget who still wanted something cute and custom.
Yes, they kept me booked & busy.
BUT here’s the part new bakers don’t get warned about…
The most issues I’ve ever had in 8 YEARS of business came from this sale.
The clients who pay your price:
• Show up on time
• Value your product
• Read contracts
• Pay add-on fees without arguing
• Respect boundaries
Some of the $50 clients:
• Wanted extras without paying
• Expected a larger cake (for $40–$50?)
• Missed pickup times and expected me to wait because I “work from home”
• Caused me to miss appointments
• Filed more disputes than I have ever had since I’ve been in business
• Were rude, demanding, and entitled (definitely not all, I came across amazing people that became returning customers 🖤)
But THAT was the real cost.
Here’s my lesson for new bakers:
Your pricing doesn’t just determine your income — it determines your clientele.
Low prices don’t automatically mean “easy orders.”
They often mean higher expectations with lower respect.
Don’t get me wrong — everyone deserves cake. Everyone also deserves to run a business that doesn’t lead to burnout. That doesnt make you lose passion for your craft & business.
Yes, affordability matters. But so does sustainability.
Not every product is meant for every budget — and that’s okay. My responsibility is to price in a way that allows me to deliver quality, protect my time, and stay in business long-term.
Not all money is good money. And it’s okay to price yourself in a way that protects your time, peace, and boundaries.
Run your business like you want to keep loving it 🖤✨
