William Dean Chocolates

William Dean Chocolates Award-winning, handmade artisan chocolates. William Dean Chocolates was founded in 2007. Every piece is made by hand in our shop in Belleair Bluffs, Florida.
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The company is named in honor of its founder's father (William) and grandfather (Dean). William Dean Chocolates follows the artisan tradition of creating everything we make by hand, in small batches and without preservatives. At William Dean Chocolates, we excite the eye and intrigue the palate with works of art made from only the finest ingredients.

08/16/2026

Sometimes we find encouragement from the strangest places at the most opportune time. We are going through some big changes at William Dean Chocolates which of course means risk and uncertainty. Part of the process was getting new PCs and I had to go to my old AOL account to recover a password. As I was looking around I found one of the last emails from my father. He would pass away in August 2007 from cancer. I was in the early stages of wanting to start a chocolate company. I had moved here and was working at a large company here in Florida and had risen pretty quickly so staying the course would have been a wise move. But my father, as he always had done encouraged the dreamer. He didn't question my decision as I think he knew my passion had been ignited. The men in our family have always been dreamers.
My grandfather was an undefeated welterweight when he gave up boxing to raise a family. My father, one of the most remarkable men I have known, brilliant had always wanted to be a doctor growing up. He was also a remarkable athlete being a large man in an era where that was unusual. He was All-State in Football and Track which enabled him to get a full ride to KU. Playing both sports was taxing on his time and in that era, if you were on an athletic scholarship, that was your first priority. He was asked to change his major as Pre-Med was too time consuming and so he did. Although he was a tremendous athlete, it never was his dream to play professionally. During the Korean war he toured Europe on the All Forces All Star Football and Baseball teams but still he didn't pursue it. He spent a few years after the war with no real direction, working to get by but not pursuing anything. His dreams of being a doctor were gone. His eyes would light up years later whenever anyone on our block had any kind of malady as he still had his medical journals in the basement and could be the "neighborhood" doctor.
It was meeting my mother that changed everything and the direction of his life. They were setup by my aunt/uncle on a blind date to a wedding. It was complicated by my brunette mother being described as a blonde delaying their finding each other that day. My mom describes it as the best day of her life and the wheels were immediately set in motion for a life together. She never went on another date with anyone else. My mother had been recently widowed and had a young son, my brother Terry, whose father went to the doctor with a stomach ache and died within weeks of cancer. My father didn't look at life as a series of roadblocks, a woman he loved having an infant son was not a hinderance but rather something he found joy in. He never thought of Terry as anything other than his son, and never saw a distinction between him and the soon to follow 4 siblings. He was now at the same crossroads my grandfather had faced where it was time to provide for a family. He knew his current job wouldn't work so he pursued positions with big companies. He interviewed with Ge**er Foods, a large, stable company. The interview went well which was no surprise if you ever met my father. It ended with a job offer but there was a catch, he needed to be married. The position was in sales with a lot of traveling and Ge**er didn't want someone single out all night. My father, as always quick on his feet asked if being engaged counted and they said yes (he got the job). He then proposed to my mother, something he was going to do anyway but this sped up the process (My mother hates this part but my dad swore to me it was true). So, like my grandfather, my dad's new purpose in life was his family and that never wavered until the day he died.
I am a junior, named after my dad and grandfather, it can be a weighty thing when you consider them so highly. It has been a part of who I am all my life (Even now as the company is named after my father, William and grandfather, Dean). My father cast a large shadow and he also had a larger than life personality, always the coach, friend, confidant, protector of those less fortunate. When he coached (and he coached me in every sport), he was always drawn to those who needed him most, those who had less ability and needed encouragement. We talked after games but he rarely coached me during them. He didn't see any distinction between myself and the other players, we were equal in his eyes when it came to his time coaching, they were like my brother Terry, just as important as his namesake. I've always treasured that about my father, how much my friends felt connected to him and his encouragement to them. So, as you can imagine pulling up his email yesterday and hearing my father speak to me for the first time in 19 years stirred something in me. It was the same calm, guiding hand I'd always known telling me I could do anything (and believing it). I choose to believe his words were not from the grave because I can still feel him now. Below is part of the email and while it will seem simple to some, I don't read words on a paper, I hear the man who spoke them, knowing exactly who he was and what those words really mean. I think our past loved ones guide us all the time, if we just listen.

"Sounds as though you are on the Chocolate express and have done a lot of research into what it would take to make chocolate making a success. I know you will give it your all and I would bet on your doing it right and well. I only wish my circumstances were different and I would consider joining you, but I had my run.
I thought of my Dad when you sent your email and talked about your plans. Dad loved to box and was nationally ranked as a welterweight. When I was born mom told dad she was taking me and leaving if he continued to box. Dad always told me I was worth giving up his dream for, but I have always wondered. Responsibilities and dreams sometimes are at odds.
We have always been proud of all our children and our love and prayers will be with you.
Hope to see you soon, keep us informed."
Love you, Dad

Something new to try, our Dubai Cronut which we have for sale today.  While they last (and they probably won't) they are...
08/15/2026

Something new to try, our Dubai Cronut which we have for sale today. While they last (and they probably won't) they are $6.50 each. We've taken a flaky, croissant dough and caramelized it with sugar and baked it (I know a Cronut is fried but this is healthier) then we cut it in half and pipe in our Dubai filling with crispy kataifi and lots of pistachio. We then top it with a glaze of pistachio and more kataifi and chopped pistachios. If you come in and we've sold out, we have another special for you today. We are working on 5-6 new chocolates and we want your input on which are best. Everyone that comes in can try 2 chocolates for free and we just need your feedback. To be clear, you have to eat them here so we can record your feedback but its not every day we are giving out free chocolates. We are pretty excited about some of the new combinations with fillings we've never done before like marshmallow and nougat.

We have a great opportunity to enjoy our Afternoon Tea at our Belleair Bluffs location today.  Due to a late cancellatio...
08/09/2026

We have a great opportunity to enjoy our Afternoon Tea at our Belleair Bluffs location today. Due to a late cancellation we have Afternoon Teas for up to 6 people available for 50% off. This is for the first to call. It can be broken down into any number of people. Normally $37.50 per person this will be $18.75 per person. Please call 727-593-0656 if you would like to enjoy our Afternoon tea today. We are just finishing up the tea preparations and they look delicious. First come, first serve.

And on the 8th day, God made the Canele de Bordeaux.  Ok, that may be taking it a bit far but if you've never had this i...
07/25/2026

And on the 8th day, God made the Canele de Bordeaux. Ok, that may be taking it a bit far but if you've never had this incredible pastry that originated in the Bordeaux region of France, you're missing out. It has an almost custard like interior with a crunchy, sweet exterior. It is flavored with real vanilla and rum. We make them on Saturdays and Sundays at our Belleair store and they are only $4.00 (a steal for a good canele). Trust me, once you've tried them you will be hooked. Don't let their unimpressive exterior deceive you. They are made from an almost crepe like batter and cooked in copper molds for exceptional crunchiness.

We have enjoyed our 5 years in Tampa at our Midtown Tampa store but our final day of operations will be Sunday, July 26t...
07/17/2026

We have enjoyed our 5 years in Tampa at our Midtown Tampa store but our final day of operations will be Sunday, July 26th. We have enjoyed being part of the Tampa and Midtown community and will miss the hustle and bustle of the unique landmark that is Midtown.
We have enjoyed hosting so many of you for our Afternoon Teas on the weekends and there is still time to enjoy one more cup of tea before we go. We still have spots available for July 18th, 19th, 25th and 26th. If you would like to make a reservation, call 727-593-0656.
Though our time in Tampa will soon be ending we are excited for our next chapter at our flagship store in Belleair Bluffs. We will be doing an extensive expansion of our retail store as we move our production to our new production kitchen. We will be able to triple our seating and will be adding croissants, quiche, sandwiches salads and other new items this fall once we finish the renovation. We hope our Tampa customers will make the trip to see us there.
It is with much gratitude that we want to thank all our Tampa customers for their patronage over the last 5 years and hope this isn't a farewell but a see you soon at our Belleair Bluffs store.
The William Dean Team

We have a great opportunity to enjoy our Afternoon Tea at our Belleair Bluffs location today.  Due to a late cancellatio...
07/12/2026

We have a great opportunity to enjoy our Afternoon Tea at our Belleair Bluffs location today. Due to a late cancellation we have Afternoon Tea for up to 4 people available for 50% off. This is for the first to call. It can be a party of 4 or party of 2. Normally $37.50 per person this will be $18.75 per person. Please call 727-593-0656 if you would like to enjoy our Afternoon tea today.

Thank you Morning Blend and Natalie and Roxanne for letting us visit and talk about all things "praline" on National Pra...
06/26/2026

Thank you Morning Blend and Natalie and Roxanne for letting us visit and talk about all things "praline" on National Praline day. Always fun to stop by and share what we do.

We have a great opportunity to enjoy our Afternoon Tea at our Midtown  Tampa location today.  Due to a late cancellation...
06/20/2026

We have a great opportunity to enjoy our Afternoon Tea at our Midtown Tampa location today. Due to a late cancellation we have Afternoon Tea for 2 people available for 50% off. This is for the first to call. Normally $37.50 per person this will be $18.75 per person. Please call 813-353-0930 if you would like to enjoy our Afternoon tea today.

Whatever you do in life, if the best part along the way isn't the people you meet, you've chose the wrong path.  One of ...
06/07/2026

Whatever you do in life, if the best part along the way isn't the people you meet, you've chose the wrong path. One of my favorite chocolatiers I've met in my 18 years is Robyn Dochterman, founder of St Croix Chocolates in St Croix Minnesota. I knew while spending the weekend here I had to visit and I wasn't disappointed. She has sold the shop to the next generation of chocolatiers in Chef Jason but the same quality and creativity still shines through. Like me, Robyn stumbled on artisan chocolates somewhere halfway through life and her passion and dedication were contagious. She and her wife Deidre are on to their next adventure planting a chestnut orchard and I'm sure the same spirit that made her successful at St Croix chocolates will lead her on this new passion. I always love trying chocolates when I travel but it's even more special when I know the story of hard work and passion behind them.

We have a couple great opportunities to enjoy our Afternoon Tea at both our Belleair Bluff and Midtown Tampa locations. ...
05/30/2026

We have a couple great opportunities to enjoy our Afternoon Tea at both our Belleair Bluff and Midtown Tampa locations. Due to late cancellations we have Afternoon Tea for up to 5 people available for 50% off at our Belleair Bluffs location and up to 2 people at our Midtown Tampa location. This goes to the first people to call. Normally $37.50 per person this will be $18.75 per person. Please call 727-593-0656 if you would like to enjoy our Afternoon tea today to make your reservation.

Address

2790 West Bay Drive
Belleair Bluffs, FL
33770

Opening Hours

Monday 10am - 7pm
Tuesday 10am - 7pm
Wednesday 10am - 7pm
Thursday 10am - 7pm
Friday 10am - 7pm
Saturday 10am - 7pm
Sunday 10am - 5pm

Telephone

+17275930656

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