10/05/2020
Why is it called ?Â
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I get asked a lot about why I chose the business name, Lightning Clout [and the moniker ]Â
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I knew I wanted Lightning in it because at the time this business was my [first of its name, cue music]. For those who are new here, yes, is my actual maiden name. Since the business is literally and extension of me I knew I wanted to instill a sense of reassurance and belief in what we can do and offer in our and .Â
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Of course I wanted a and catchy name but I also really wanted the name to not only embody but truly represent the goal and vision I had for my business. I remember surveying and and beta testing different descriptors and nouns to see which resonated most. After much and . And late night doodles I finally settled on Clout.Â
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Synonyms : pull, weight, sway, leverage, mastery, advantage, authority, prestige, standing, stature & .
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When you speak of someone having clout, it usually means that they communicate a sense of or influence, particularly in the political sense. Clout is a word which has a variety of meanings and it also depends how the word may be applied in a content. IMO, it is the way the word is used should determine its connotations, whether positive, negative, neutral or otherwise.
"Clout" pre-internet is “the ability to influence, and to do things that others can’t do because of your reputation, money, or power.” To me It’s even more simple: Clout is the ability to get a message across, disseminate information, and have it resonate.Â
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Lightning Clout's purpose is not to tell our clients "what to do", our lies in sharing the proper customer specific and tailored information, options, and constructive feedback so that clients can make informed decisions about their future. Our clients can rest assured that we care and have the experience and have done the research to provide superior planning, , and service. All of which are critical when it comes to making intelligent and strategic at any level!
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That's Lightning Clout.