
01/01/2025
Happy New Year MY LIVS!
As I welcome this new year, I can’t help but reflect on the incredible journey that has shaped both Dessert House by Selfish and Selfish The Shops. What started as a dream has grown into a space that celebrates luxury, self-love, and self-care—values that mean so much to me and, I hope, to all of you who have supported along the way.
2024 was a year of growth, resilience, and bold steps forward. It wasn’t always easy, but every challenge taught me something invaluable, and every victory—big or small—reminded me of the beauty in showing up for yourself.
In 2025, I’m focusing on alignment and intention. Whether it’s creating desserts that feel like a warm hug, curating products that inspire, or simply taking moments to rest and recharge, this year is about living fully, unapologetically, and with purpose.
To my amazing supporters, customers, and community: thank you for being part of this journey. Your kindness, encouragement, and belief in my vision have been the greatest gift. Let’s make this year one of growth, joy, and self-discovery together.
Here’s to a year of sweet moments, self-love, and unstoppable energy. We’ve got this!
With love,
Jameelah Asim
Owner, Dessert House by Selfish & Selfish The Shops