10/18/2026
Questions I never ask my clients.
Not because I don’t care what they want, but because my job isn’t to give them whatever they ask for. My job is to guide them to what actually works.
When you ask “what flavors do you want?” or “what’s your budget?” you’re putting the power in their hands. I get it, we are next level people pleasers. But, when you do that, you’re auditioning.
The thing to remember, is that we are the experts. This is not our first rodeo! But it is theirs.
When I walk into a tasting and say “here’s what will work best for your wedding,” I’m establishing myself as the authority. And that’s what seals the deal.
They don’t want someone who’s going to bend over backwards and say yes to everything. They want someone on their team they can trust to execute their vision impeccably.
Save this is if you are a wedding cake maker who is ready to stop asking and start leading.