10/16/2026
LONG post... 🫣
First… have I told y'all lately how much I love & appreciate y'all?🥹 Because I DO!!
Not just for supporting this little bakery, but for being patient with me, encouraging me, and giving me grace as I try to figure out how to keep up with something that has grown beyond anything I ever imagined. 🥰
I'm learning as I go, and sometimes that means trying something new, realizing it wasn't the best decision, and being willing to change course. I don't always get it right, but I promise my heart is always in the right place.
And one thing I never want to lose sight of is that YOU are the reason East River Bakehouse is what it is today. ❤️
So, with that being said… I have a little update for y'all. And I hope it shows that I really do listen,l to what yall want, that I really do care, and I'm always trying to find that happy balance between taking care of my customers and keeping this one woman bakery running.❤️
Now…let's talk about Saturday preorders👇
Sometimes you have to admit when an idea just isn't working… or wasn't quite as great as you originally thought it would be. 😅
After hubby and I sat down and discussed my recent decision to limit Saturday market preorders to ONLY items on that week's market menu, I realized that decision wasn't necessarily fair to our customers.
One of the things that sets East River Bakehouse apart from many other cottage bakeries is our HUGE menu selection. And I genuinely believe that's something our customers appreciate! You're not limited to just 2 or 3 bread flavors and 1 or 2 other baked goods. We offer a wide variety because I LOVE being able to give y'all choices!
I also had to remind myself that not everyone can make a Monday or Tuesday pickup work. Between jobs, families, appointments, and everyday responsibilities, Saturday may be the ONLY opportunity some of you have to get your favorite goodies.
And the last thing I want to do is make supporting our little bakery more difficult for the very people who have helped it grow. ❤️
🧡 SOOO… we're lifting the restriction on Saturday market preorders! 🥳
You will once again be able to order from our full menu for Saturday pickup at Cabrini Farmers Market!
➡️ BUT… there are a couple little catches 🤭
From time to time, I may have to limit the number of "not on the market menu" orders I can accept for a particular Saturday. Those orders require additional ingredients, preparation, and baking time on top of everything I'm already making for the market.
And while I would absolutely LOVE to bake everything, for everyone, every single week… I'm still just one person with two ovens and only so many hours in a day! 😂
I have to find that balance between accommodating special orders, keeping our market tables stocked, and remembering that I am, in fact, a human being who occasionally needs sleep. 🤣
➡️ The second catch I want to mention…
From time to time, you may also notice that certain items have been temporarily "unlisted" from our website and aren't available to order that particular week. There are a couple of reasons for this. Sometimes it's simply because I can't reasonably fit that item into an already packed baking schedule. Other times, it's because the cost of ingredients for that particular item has gotten so high that making it every week just isn't feasible without raising my prices.
And y'all know how much I struggle with the idea of raising prices! 🥹
Rather than increase the price of those items or remove them from our menu altogether, I may move some of them to a once or twice a month availability instead. That way, you can still enjoy your favorites, just not necessarily every single week. ❤️
🙌🏻 This little business continues to grow every single day, and with that growth comes a whole lot of learning, adjusting, and figuring out what works best for everyone.
I'm not too proud to admit when something needs to change. I'd much rather acknowledge that an idea wasn't the best fit and make adjustments than stubbornly stick with something simply because I was the one who decided it.
Thank y'all for hanging in there with me while I figure out the best way forward.❤️
I never want East River Bakehouse to become so focused on policies, production, and numbers that I lose sight of WHY I started doing this in the first place. People have always come before profit here & I intend to keep it that way. 🥰
Thank you for your patience, your grace, the encouragement, and most importantly, for allowing me to continue doing something I love for a great big community that I love even more. ❤️