❍ 品牌顧問團隊 Phil Studio 操刀禮盒設計 ❍
品牌顧問團隊 Phil Studio 為國家公園餅店 2024 年最新「Taiwan Native Plants 海島植物園」多色餅乾禮盒量身打造設計包裝,呼應國家公園餅店與藝術家 Li Ya Wen 跨領域合作對在地自然環境的關懷,外封套以復古風景照搭配撞色的八角框,並於兩側點綴獨特的植物幾何圖樣,表現個性玩味的視覺饗宴。
打開禮盒後,還能見每款獨一無二、襯托每片餅乾的明信片,透過不同色彩、幾何形狀與筆觸,強調台灣原生植物「田代氏石斑木」、「野牡丹」、「芳香萬壽菊」、「蔓荊 」與「澤蘭」的代表色與特徵,為食物品嚐過程增添趣味與記憶點。為迎接過年前的佳節氣氛,隨禮盒訂購也將附上以花朵綻放為意象設計的萬用卡片,呼應禮盒精神也喚醒我們對自然生命的悸動。
國家公園餅店期望在新的一年裡,大家能夠在與親友相聚的時刻,透過「Taiwan Native Plants 海島植物園」餅乾禮盒,共同認識海島上的植物,發現不同世代的才能者是如何認識和探索台灣,同時回顧台灣的自然研究發展史。
*禮盒分為單盒入與萬用卡片款,可依照需求選購
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台灣的糕餅與點心記載著各地人們從過去到現在的生活方式與文化。傳統漢餅所象徵的文化意涵似乎是我們習以為常的節慶禮品,然而台灣大眾日常生活在糕點的多元性,也一直深受西化的口味與製作方式影響;除此之外,近年追求無添加與減糖的食品,都是飲食不斷前進變化的軌跡。『National Park 國家公園』期望能融合彼此,開發出具有這個時代,且帶入文化經驗的糕點口味。
『國家公園』一詞是擁有值得當地保存的美好特殊地景、自然生態環境、野生動植物與人文史蹟的區域。國內外遊客外出旅遊,想了解當地景色、環境、文化,就會選擇造訪國家公園。而台灣這個海島上的國家公園有9個,每一區環境特色與物產有所不同,藉由海島上的各類物產結合糕餅點心文化,『National Park 國家公園』希望能將旅遊過程的特色實體化,成為一個食的伴手禮,讓短暫停留的在地景象文化,化作實體的記憶帶出去。
了解更多National Park 國家公園與商品服務請至官網:www.nationalparktpe.com/
Taiwan’s pastries and confectioneries record the past and present lifestyle and culture of its people, who come from all parts of the world. The cultural symbolism of traditional Chinese-style pastries is often related to nostalgic gifts for celebrations. However, for pastries and sweets in daily life, the choices are truly diverse, as the taste and techniques are greatly influenced by Western styles. Recently, consumers have also preferred products with less sugar and no additives—signaling how food culture continues to change and evolve. “National Park Bakery”hopes to merge all these factors and develop pastry flavors that reflect the cultural experiences of our time.
A “national park” is defined as a regional area that has beautiful, special landscapes; natural habitats and ecological grounds; abundant flora and fauna; as well as historic and cultural architecture that are all worth preserving. Tourists from abroad and from the domestic market, choose to visit national parks to get to know more about local scenery, environment, and culture. Even as an island nation, Taiwan has 9 national parks. Each park features different scenery and specialty products. By combining different specialty products from all over this island with pastry and confectionery culture, “National Park” hopes to materialize the experiences we have while traveling and create edible souvenirs—tangible memories that you can take home with you, memorable items of the places and culture you briefly touched.