21/04/2026
The best collaborations do not need much explaining. BTB knew exactly what they wanted and we knew exactly how to deliver it. Same language, same standards, same obsession with getting it right.
Beyond The Boardroom is a new venture by the publishers behind Vogue Singapore : a platform dedicated to decoding the exchange between business and culture.
When they came to us for their inaugural evening, their public coming out, we wanted to make sure the cookies matched the moment.
The brief was clear. Real cookies. Not the tiny bite-sized kind. A proper, generous cookie you actually want to eat. That is exactly what we do.
We went with two flavours, chocolate chunk and brownie crinkle, keeping them nut free. But the real work was in the details.
BTB wanted their logo and their exact brand colours on every single cookie. We took that as a challenge. We built a prototype of the logo, had a custom cookie cutter made, and matched the fondant to their exact Pantone shades.
The logo was so intricate that every single one had to be hand-cut, even with the cutter. Precise, painstaking, and completely worth it.
The result? Perfect. And our clients thought so too.
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