Rich and Good Cake Shop

16/10/2026

🚨 SINGAPORE POLCA, THIS IS NOT A DRILL!! 😭💙💚

TayNew came to Rich & Good Cake Shop for filming today!! 🥹🫶🏻

A huge thank you to TayNew and the filming team for choosing our shop! ❤️🇸🇬 So happy to be part of this special moment!

Bringing a little taste of Singapore to everyone, one Swiss Roll at a time. 🍰✨

POLCA, WHERE ARE YOU?! 🐳🐻‍❄️💙💚

New Thitipoom Tawan Vihokratana Hope y’all enjoy the cakes!💕

14/10/2026

Behind the scenes 🎥✨

12/10/2026

❤️ The Faces Behind Rich & Good

Every smile tells a story. Every person makes a difference.

From the people behind the counter to those working behind the scenes, every single person plays a part in our story. 🍰

We may have different roles, different personalities and different stories, but together, we’re one Rich & Good family.

Here’s to the people who make it all possible, the smiles we share and the memories we create along the way. 🫶🏻

This is Rich & Good, beyond the rolls. ❤️

11/10/2026

🏁✨ Bringing a Taste of Rich & Good to an Exclusive Race Night!

We’re delighted to be part of the Exclusive Client Experience Race Night by Advisors Alliance Group! 🏎️🥂

Thank you to Advisors Alliance Group for the opportunity to be part of this special event. It was a wonderful experience bringing Rich & Good Cake Shop’s signature treats to the event and sharing a taste of our favourites with everyone!❤️

18/09/2026

📍 Punggol, we’re still here! 👋🏻💛

Day 5 already! 🥹✨
If you’re coming by MRT, we’ve made a little walking guide for you 🚶🏻‍♀️🚶🏻‍♂️

📍 Punggol MRT → Our Booth
Just follow along with the video and you’ll find us! 👀

We’ll be here until Sunday — so don’t miss us! 🤎

Come say hi, grab your favourite Swiss Roll & bring some home! 🥰

See you at Punggol! 🫶🏻

15/08/2026

A little sweetness, just for you. 🍪🤎

Celebrate Teachers’ Day with our Rich & Good × TableTopics gift — signature Chocolate Chip Cookies in a beautifully engraved keepsake jar.

A little treat to say, “Thank you, Teacher.” ✨

09/08/2026

And just like that… our Westgate pop-up has come to an end. ❤️

What an incredible week it has been!

Throughout the week, we sold out every single day. 🥹
We honestly never expected such an amazing response from everyone in the West.

Our team has been working really hard behind the scenes to bake, pack and replenish as much as we could each day.

To everyone who queued, waited, came back another day, or tried your luck with us — thank you from the bottom of our hearts. ❤️

And to those who came down but couldn’t get your favourite cakes — we sincerely apologise for the inconvenience. 🥺

Thank you for your patience, understanding and incredible support throughout this one-week pop-up. Your love for our cakes means more to us than you know. 🫶🏻

Until next time, Westies! ❤️

With love,
Rich & Good Cake Shop

05/08/2026

Wrapping up Day 2.❤️

The response has been beyond our wildest dreams!

Our small team has been working very hard to supply Westgate. Please bear with us in the coming days as we strive to supply every outlet with enough cakes to meet demand.

Thank you to each and every one of you who queued and waited patiently before every restock. Every smile and every bit of encouragement brightens our day and gives us strength to carry on baking. We won’t stop giving our best. 🥹❤️

Please follow our social media accounts for updates on stock availability. We will try to update as often as we can!

29/04/2026