Alif's by Hidayah

Alif's by Hidayah There are not many bakers who love swiss rolls so much that they created many wonderful variations. Each curve on the toque represent each of her four boys.

Alif's was founded by a self-taught home baker who is passionate about baking. Always humble and modest with her skills, Hidayah has never thought about baking as a business. Encouraged by family and close friends who find her signature swiss roll as one of the best they have tasted, Hidayah finally took leap into the home business foray. As her family and children are her motivation and her inspi

ration, she named her home bakery after her children. The lime coloured background marks a new start in her life that will hold a brighter future for her and those around her. As for the circle, it represents the never ending journey to learn and improve herself as a baker. Hidayah has many different flavours of swiss rolls up her sleeve. But as someone who is fond of surprises, she will introduce new and exciting flavours one cake at a time. After all, wonders never cease.

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Jurong West
65

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