Not everyone has the opportunity to travel the world in search of the perfect pastries, so Amna wanted to bring them to k.S.A
Inspired by her late grandfather—a chef by training who loved to cook—Amna found her passion for baking as a little girl. Ever since the age of seven, she’s been dreaming of opening a global bakery chain. A dream which is now becoming a reality.
The dream didn’t come true overnight though—Amna studied hospitality management in Switzerland (2007-2010), attended pastry school in Paris (2012-2013), and a business school in Barcelona (2017-2019). She also worked in restaurants throughout.
While the bakery is named after Amna, she chose the name for what it stands for—trust. A trustworthy brand with an honest and open approach to baking, using only the best ingredients and techniques from around the world.