03/07/2026
𝗦𝘁𝗿𝗲𝗻𝗴𝘁𝗵𝗲𝗻𝗶𝗻𝗴 𝗚𝗹𝗼𝗯𝗮𝗹 𝗣𝗮𝘁𝗵𝘄𝗮𝘆𝘀 𝗳𝗼𝗿 𝗣𝗵𝗶𝗹𝗶𝗽𝗽𝗶𝗻𝗲 𝗙𝗮𝘀𝗵𝗶𝗼𝗻 𝗶𝗻 𝗘𝘂𝗿𝗼𝗽𝗲 🇵🇭🇪🇺
The ECCP - European Chamber of Commerce of the Philippines, through FMI, its international trade fairs arm, held a strategic meeting with the Center for International Trade Expositions and Missions (CITEM) on July 1, 2026 to explore practical pathways for strengthening the global expansion of Philippine fashion through Fashion Philippines in Milan—the country's dedicated fashion showcase held alongside Milan Fashion Week.
Representing CITEM were Ms. Pinky Parra, Supervising Trade Industry Development Specialist, together with Senior Trade Industry Development Specialists Ms. Shaira Joy Nacino and Ms. Danielle Purzuelo.
The discussion highlighted how Fashion Philippines in Milan goes beyond a traditional exhibition by providing participating Filipino designers and brands with mentoring opportunities, strategic exposure to international buyers, and direct engagement with market representatives and industry leaders.
The meeting also explored potential partnerships among ECCP, CREATE Philippines and Manila FAME to further strengthen the Philippines' presence in the European fashion market through coordinated trade promotion, industry partnerships, and market development initiatives.
ECCP was represented by Ms. Dawn Cabigon, CEO of FMI, Mr. Ayrton Santos, International Trade Fairs Associate, and Ms. Alliyah Gutierrez, International Trade Fairs Apprentice.
Together, we are creating new pathways for Philippine fashion to thrive on the global stage—showcasing Filipino creativity, craftsmanship, and innovation to the world.