03/07/2026
๐ฆ๐๐ฟ๐ฒ๐ป๐ด๐๐ต๐ฒ๐ป๐ถ๐ป๐ด ๐๐น๐ผ๐ฏ๐ฎ๐น ๐ฃ๐ฎ๐๐ต๐๐ฎ๐๐ ๐ณ๐ผ๐ฟ ๐ฃ๐ต๐ถ๐น๐ถ๐ฝ๐ฝ๐ถ๐ป๐ฒ ๐๐ฎ๐๐ต๐ถ๐ผ๐ป ๐ถ๐ป ๐๐๐ฟ๐ผ๐ฝ๐ฒ ๐ต๐ญ๐ช๐บ
The ECCP - European Chamber of Commerce of the Philippines, through FMI, its international trade fairs arm, held a strategic meeting with the Center for International Trade Expositions and Missions (CITEM) on July 1, 2026 to explore practical pathways for strengthening the global expansion of Philippine fashion through Fashion Philippines in Milanโthe country's dedicated fashion showcase held alongside Milan Fashion Week.
Representing CITEM were Ms. Pinky Parra, Supervising Trade Industry Development Specialist, together with Senior Trade Industry Development Specialists Ms. Shaira Joy Nacino and Ms. Danielle Purzuelo.
The discussion highlighted how Fashion Philippines in Milan goes beyond a traditional exhibition by providing participating Filipino designers and brands with mentoring opportunities, strategic exposure to international buyers, and direct engagement with market representatives and industry leaders.
The meeting also explored potential partnerships among ECCP, CREATE Philippines and Manila FAME to further strengthen the Philippines' presence in the European fashion market through coordinated trade promotion, industry partnerships, and market development initiatives.
ECCP was represented by Ms. Dawn Cabigon, CEO of FMI, Mr. Ayrton Santos, International Trade Fairs Associate, and Ms. Alliyah Gutierrez, International Trade Fairs Apprentice.
Together, we are creating new pathways for Philippine fashion to thrive on the global stageโshowcasing Filipino creativity, craftsmanship, and innovation to the world.