14/04/2026
Please take time to read the caption. Thank you.
We’ve been holding off on this announcement for a while now. Ever since we opened our small business, also known as Brookies, we’ve been working our hardest to become one of the well-known cookie brands. However, we realized that it’s quite difficult to achieve since our brand name seems a bit generic and there’s a lot of existing cookie brands that are also named “Brookies.”
So, my partner and I decided to rebrand!
With that being said, we’re technically saying goodbye to Brookies. But don’t worry, our goodies are here to stay as we say hello to our new brand name: Poffi 🩷
Why Poffi, you may ask?
Poffi stands for Pepper, Oreo, Frost, and Fifi–the heart behind everything we do.
Back in 2024, my partner and I started selling cookies online to our family, friends, and even classmates, all to help support our cats’ needs. Half of what we earn goes to their food, vitamins, and other essentials.
That’s why we chose to name our small business after them. 🩷