15/09/2026
Last weekend, so many of you found your way to my little basement bakery 💙
Some found Bliss through Kortreist, but many through Jo; , who stopped by for bomboloni and shared a Reel about Bliss. A lovely and unexpected surprise.
found me through Jo and came along last weekend too. Thank you both, and to everyone who came, sent messages or told others about Bliss.
I wasn’t quite prepared for all the attention, so a proper introduction is probably overdue 😆
I’m Jaws Haaland. Yes, as in the film Jaws. Or Haisommer, as it’s called in Norwegian.
I moved to Norway in 2003. Becoming a baker was never part of the plan.
Sourdough came into my life in 2020 through a book about gut health. It contained four lines on how to make sourdough bread. I followed them to the letter and produced a very sour, rather solid loaf.
But it made me curious.
I wanted to understand what was happening in the dough. After two years of learning and experimenting at home, I began seeking out courses with bakers I wanted to learn from.
That curiosity has since taken me to England, Denmark, France and Italy. I still travel to learn and bring new ideas and techniques home.
Apparently, I’m still not finished asking questions.
In February 2024, I converted part of our basement into a dedicated bakery and opened Bliss Bakeri here on Søyland, Nærbø.
I bake everything myself in small batches and tend to get rather absorbed in heritage grains, doughs, techniques and flavours. For me, good baking begins with good ingredients, understanding what they can do and giving them the time they need.
Bliss is more than a name. It’s that quiet sense of joy and contentment you find when you’re completely absorbed in something you love. That’s what baking gives me, and where the name Bliss Bakeri comes from.
Welcome if you’ve just found me, and thank you to those who have been following along for a while.
You’ll usually find me at REKO-ringen. Every Friday I bake for pre-orders, with a little extra for the spontaneous ones. I also open for occasional weekend bakes here on Søyland. Follow along for upcoming baking days.
