Seong Ying Chai

Seong Ying Chai Seong Ying Chai is a traditional family-operated business with nearly 90 years' experience in Chinese pastries.
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Passionate about preserving traditional Chinese pastries, it's still operating at its original premises off Lrg Sultan, Kuala Lumpur. It is located behind The 5 Elements Hotel, Jalan Sultan, Kuala Lumpur

By using Waze: http://waze.to/pbenNWoASewJsJ-5R

A Kitchen Kept Alive by Generations 🏮A heartfelt thank you to Warisan KL for documenting our journey since 1935. This fe...
30/04/2026

A Kitchen Kept Alive by Generations 🏮

A heartfelt thank you to Warisan KL for documenting our journey since 1935. This feature beautifully captures our 2018 revival—the moment we dusted off the antique wooden moulds rescued from the fire and lit the ovens once again.

Baking by agak-agak isn't just a method for Leonard Lee and the team; it’s our family’s heartbeat. It’s a promise to keep the old-school flavours of Jalan Sultan alive, exactly as our grandfathers did.

To our family, long-time regulars, and our dedicated team: you are the reason our fires never went out. Thank you for being part of our story.

👉 Read the full story here: https://www.warisankl.my/story-worthy-moments/kisah-warisan-kita/enduring-recipes

感謝 Warisan KL 用細膩的文字和鏡頭,紀錄了 #雙英齋 自 1935 年起的歲月痕跡。這篇專訪不僅述說了我們的歷史,更重現了 2018 年我們從火災廢墟中搶救出老木模具,重新開爐的那一刻。

從堅持全手工製作,到「憑手感 (agak-agak)」捏拿的傳統糕餅,這些都是第三代傳人 Leonard Lee 與團隊最固執的堅持,也是我們用心守護的吉隆坡老味道。

謝謝一路支持我們的家人、老顧客與夥伴們。因為有你們,雙英齋的爐火與酥香,才能代代延續。

#雙英齋

Seong Ying Chai is a long-standing bakery in Kuala Lumpur where seasonal pastries, handmade techniques and inherited knowledge continue to define its place in the city.

🧧 正月初三, #雙英齋 正式开炉!新的一年,愿这第一炉的香气,为您带来整年的兴旺与朝气。欢迎光临,带份好饼,过个好年!🧧 On Chor 3, Seong Ying Chai is officially back in action!As...
19/02/2026

🧧 正月初三, #雙英齋 正式开炉!
新的一年,愿这第一炉的香气,为您带来整年的兴旺与朝气。
欢迎光临,带份好饼,过个好年!

🧧 On Chor 3, Seong Ying Chai is officially back in action!
As we fire up our ovens for the first time this year, may the rich aroma of our heritage bakes bring you a year of rising fortune and energy.
Come drop by, take home a box of tradition, and let's make 2026 a delicious one.
#开门大吉

大年初一,开门接福!🧨新元伊始,万象更新!✨ 在这个全新的起点,雙英齋给大家拜大年了!🧧在此恭祝各界仕商:生意興隆通四海,財源廣進達三江!愿旧岁的烦恼随爆竹声而去,新年的好运如骏马般奔腾而来。🐎祝大家新的一年:财运亨通,五福临门,兴旺发达!...
17/02/2026

大年初一,开门接福!🧨
新元伊始,万象更新!✨ 在这个全新的起点,雙英齋给大家拜大年了!🧧在此恭祝各界仕商:生意興隆通四海,財源廣進達三江!
愿旧岁的烦恼随爆竹声而去,新年的好运如骏马般奔腾而来。🐎
祝大家新的一年:财运亨通,五福临门,兴旺发达!🍊

Happy First Day of the Lunar New Year! Seong Ying Chai wishes everyone a spectacular New Year! 🧧
May last year's worries fade away with the firecrackers, and may new luck gallop in like a spirited horse. 🐎
Wishing you a prosperous year ahead, filled with abundant fortune, fivefold blessings, and great success! 🍊

#雙英齋 #大年初一 #拜大年 #恭喜发财 #五福临门 #马年大吉

今晚,最重要的一道菜,叫团圆。🥢一整年的忙碌,终于在这一刻可以松懈下来,围坐在熟悉的圆桌旁。🏮守岁,守的是亲情,盼的是春来。❤️🌸雙英齋祝大家:除夕安康,阖家幸福。🍊✨Tonight, the most essential dish ser...
16/02/2026

今晚,最重要的一道菜,叫团圆。🥢
一整年的忙碌,终于在这一刻可以松懈下来,围坐在熟悉的圆桌旁。🏮
守岁,守的是亲情,盼的是春来。❤️🌸
雙英齋祝大家:除夕安康,阖家幸福。🍊✨

Tonight, the most essential dish served is togetherness. 🥢
The hustle of an entire year finally fades away at this moment, as we gather around the familiar roundtable once more.🏮
As we stay up to usher in the New Year, we cherish our family bonds and await the arrival of Spring. ❤️🌸
Seong Ying Chai wishes everyone a peaceful Eve and abundant family happiness. 🍊✨
#雙英齋 #除夕 #团圆饭 #守岁

【新春休市佈告】欣逢丙午馬年新歲屆臨,本號為與同仁共度佳節,敘享天倫,屆時將暫且休市。茲將春節休業及啟市日期敬告如下,伏祈垂注:🔴 休市日期:西曆2026年2月16日(農曆除夕,週一)至 2月18日(農曆初三,週三)🟢 啟市開工:西曆202...
12/02/2026

【新春休市佈告】
欣逢丙午馬年新歲屆臨,本號為與同仁共度佳節,敘享天倫,屆時將暫且休市。
茲將春節休業及啟市日期敬告如下,伏祈垂注:
🔴 休市日期:西曆2026年2月16日(農曆除夕,週一)至 2月18日(農曆初三,週三)
🟢 啟市開工:西曆2026年2月19日(農曆初四,週四)照常營業
不便之處,敬請海涵。
雙英齋全體仝人藉此新春佳節,謹祝 閣下:
馬運亨通,萬事勝意,年年有餘。
恭候光臨。

【CNY Store Closure Notice】
To our valued customers, our team will be taking a short break to celebrate the Chinese New Year with our families. Please note our updated closure dates for the festive period:
🔴 Closed: 16 Feb 2026 (Mon, 除夕) to 18 Feb 2026 (Wed, 初三)
🟢 Resume Business: 19 Feb 2026 (Thu, 初四)
Be sure to stock up on your festive treats before we close! We wish everyone a prosperous and joyous Year of the Horse.

#雙英齋 #馬年 #休业通告

The familiar clack of a tingkat unstacking. The perfect union of buttery pastry and sweet, tangy pineapple jam in our Si...
09/02/2026

The familiar clack of a tingkat unstacking. The perfect union of buttery pastry and sweet, tangy pineapple jam in our Signature Nyonya tarts. For generations, these sensory cues have meant 'kampung'.

This Chinese New Year, we aren't just offering a gift; we’re preserving that nostalgia. Explore the curated gift sets of the 𝗦𝗲𝗼𝗻𝗴 𝗬𝗶𝗻𝗴 𝗖𝗵𝗮𝗶 𝟵𝟬𝘁𝗵 𝗔𝗻𝗻𝗶𝘃𝗲𝗿𝘀𝗮𝗿𝘆 𝗖𝗼𝗹𝗹𝗲𝗰𝘁𝗶𝗼𝗻. Each set features either our exclusive Heritage Illustration Canvas Tote or the classic stainless steel Tingkat, alongside our signature treats.

Carry nine decades of heritage into the upcoming year. 🧧✨

🛒 𝗢𝗿𝗱𝗲𝗿 𝗢𝗻𝗹𝗶𝗻𝗲: https://seongyingchai.com/pages/cny-2026
📲 𝗪𝗵𝗮𝘁𝘀𝗔𝗽𝗽: https://wa.me/60198319019

🧧 ​有一種年味,叫「紙包團圓禧餅」。🏮​雙英齋堅持沿用古早油紙打包,不只是為了懷舊,更為了那份拆開包裝時,專屬於佳節的「儀式感」。​三種口味,三份吉祥,最適合闔家切分共享:​🍍 雙黃旺來: 寓意「旺來」。酸甜手工黃梨餡配上鹹蛋黃,象徵好運...
03/02/2026

🧧 ​有一種年味,叫「紙包團圓禧餅」。🏮

​雙英齋堅持沿用古早油紙打包,不只是為了懷舊,更為了那份拆開包裝時,專屬於佳節的「儀式感」。

​三種口味,三份吉祥,最適合闔家切分共享:

​🍍 雙黃旺來: 寓意「旺來」。酸甜手工黃梨餡配上鹹蛋黃,象徵好運接二連三,財源滾滾。

​🍎 紅棗桂圓 : 寓意「圓滿」。紅棗的溫潤與桂圓的香甜,象徵生活甜甜蜜蜜,早春迎福。

​🥜 招牌果仁 (Signature Fruits & Nuts): 寓意「碩果」。豐富果仁代表五穀豐登,象徵新的一年碩果累累,收穫滿滿。

​茶几上,一壺熱茶,一塊切開的團圓餅。

這,就是過年最簡單的幸福。🍵

​. . .

🧧 ​Vintage Wrapped. Timeless Blessings. ✨

​There is a distinct joy in unwrapping a traditional paper-packed pastry. ​This CNY, Seong Ying Chai brings you the Vintage Wrapped Reunion Cake. Designed to be sliced and shared, each flavor carries a specific blessing for your gathering:

​🍍 Pineapple "Ong Lai" with 2 Yolks:

The Blessing of Fortune. "Ong Lai" means prosperity arrives. With double yolks, it’s double the luck for the year ahead.

​🍎 Red Jujube & Longan:

The Blessing of Harmony. Sweet and nourishing, this classic combination symbolizes a life of sweetness and a complete, rounded reunion.

​🥜 Signature Fruits & Nuts:

The Blessing of Abundance. Packed with premium ingredients, it represents a year of bountiful harvest and fruitful rewards.

🛒 𝗢𝗿𝗱𝗲𝗿 𝗢𝗻𝗹𝗶𝗻𝗲: https://seongyingchai.com/pages/cny-2026

📲 𝗪𝗵𝗮𝘁𝘀𝗔𝗽𝗽: https://wa.me/60198319019

​ #雙英齋 #古早味 #年餅 #过年习俗

🧧 一桌好年饼,满屋富贵气。🧨 𝗧𝗵𝗲 𝗧𝗮𝘀𝘁𝗲 𝗼𝗳 𝗮 𝗣𝗲𝗿𝗳𝗲𝗰𝘁 𝗖𝗵𝗶𝗻𝗲𝘀𝗲 𝗡𝗲𝘄 𝗬𝗲𝗮𝗿年味,往往是从掀开饼盖的那一刻开始。 一声清脆的饼碎声,一口化开的牛油香,那是记忆里最踏实的味道,回到家的味道。🏠🧧 #雙英齋 守...
28/01/2026

🧧 一桌好年饼,满屋富贵气。
🧨 𝗧𝗵𝗲 𝗧𝗮𝘀𝘁𝗲 𝗼𝗳 𝗮 𝗣𝗲𝗿𝗳𝗲𝗰𝘁 𝗖𝗵𝗶𝗻𝗲𝘀𝗲 𝗡𝗲𝘄 𝗬𝗲𝗮𝗿

年味,往往是从掀开饼盖的那一刻开始。 一声清脆的饼碎声,一口化开的牛油香,那是记忆里最踏实的味道,回到家的味道。🏠🧧
#雙英齋 守了90年的老手艺,将这份古早心意揉进了每一颗 #杏仁饼 与 #黄梨挞 里。 无论是待客时的体面,还是赠礼时的深情,愿这份传统的暖意,都能成为您团圆时刻最美的点缀。

It’s the sound of a lid opening, the crunch of a fresh cookie, and the aroma of butter filling the living room. That is the feeling of being home during CNY. 🏠🧧
Whether you are hosting guests or gifting loved ones, our CNY collection is designed to bring 𝟵𝟬 𝘆𝗲𝗮𝗿𝘀 𝗼𝗳 𝘁𝗿𝗮𝗱𝗶𝘁𝗶𝗼𝗻 to your reunion.

🛒 𝗢𝗿𝗱𝗲𝗿 𝗢𝗻𝗹𝗶𝗻𝗲: https://seongyingchai.com/pages/cny-2026
📲 𝗪𝗵𝗮𝘁𝘀𝗔𝗽𝗽: https://wa.me/60198319019

#双英斋 #年饼

Gallop into the Year of the Fire Horse (丙午马年) with Seong Ying Chai. Celebrate CNY 2026 with our 90-year heritage, handcrafted traditional cookies, and exclusive gift sets. Taste the authentic flavors of prosperity.迎接 2026 丙午马年,双英斋为您呈献 90年老字号 传统年饼.....

🕰️  Like the treasured Nyonya basket (Bakul Siah), tingkat and the vintage thermos, some things are timeless. At 𝗦𝗲𝗼𝗻𝗴 𝗬...
23/01/2026

🕰️ Like the treasured Nyonya basket (Bakul Siah), tingkat and the vintage thermos, some things are timeless.

At 𝗦𝗲𝗼𝗻𝗴 𝗬𝗶𝗻𝗴 𝗖𝗵𝗮𝗶, our Nyonya Pineapple Tarts are crafted with the same patience and care as generations past. We are humbled to be described as "𝗺𝗲𝗹𝘁-𝗶𝗻-𝘆𝗼𝘂𝗿-𝗺𝗼𝘂𝘁𝗵" (Foodipedia) with a "𝗱𝗲𝗹𝗶𝗰𝗮𝘁𝗲, 𝗰𝗿𝘂𝗺𝗯𝗹𝘆 𝗰𝗿𝘂𝘀𝘁" (Lifestyle Asia), all while remaining an intergenerational business where "𝗲𝘃𝗲𝗿𝘆𝘁𝗵𝗶𝗻𝗴 𝗶𝘀 𝗺𝗼𝗹𝗱𝗲𝗱 𝗯𝘆 𝗵𝗮𝗻𝗱" (Tatler Asia). 🍍

🧧𝗢𝗿𝗱𝗲𝗿 𝘆𝗼𝘂𝗿𝘀 𝘁𝗼𝗱𝗮𝘆: https://seongyingchai.com/pages/cny-2026
🧧𝗪𝗵𝗮𝘁𝘀𝗔𝗽𝗽 𝗢𝗿𝗱𝗲𝗿: https://wa.me/60198319019

#双英斋 #娘惹凤梨酥 #匠心传承

Gallop into the Year of the Fire Horse (丙午马年) with Seong Ying Chai. Celebrate CNY 2026 with our 90-year heritage, handcrafted traditional cookies, and exclusive gift sets. Taste the authentic flavors of prosperity.迎接 2026 丙午马年,双英斋为您呈献 90年老字号 传统年饼.....

✨ Honoured to be named one of the "Best Pineapple Tarts in Malaysia"! 🍍We are incredibly grateful to be featured by Life...
22/01/2026

✨ Honoured to be named one of the "Best Pineapple Tarts in Malaysia"! 🍍

We are incredibly grateful to be featured by Lifestyle Asia Malaysia in their guide to the best Pineapple Tarts for Chinese New Year! 📰❤️

Being recognized alongside other esteemed names is a testament to our dedication to tradition. For over 90 years, we have insisted on handmade craftsmanship, and we are so happy that this "old taste" continues to be loved by modern palates.

Thank you to everyone who has supported us! If you haven't secured your boxes of our signature Nyonya Pineapple Tarts, stocks are moving fast!

📍 Order Online: https://seongyingchai.com/pages/cny-2026
📍 WhatsApp Orders: https://wa.me/60198319019 📍
🔗 Read the full feature here: [Link in Comment Section]

#双英斋 #马来西亚美食 #凤梨酥 #古早味

🧧 𝗖𝗡𝗬 𝟮𝟬𝟮𝟲 𝗦𝗰𝗵𝗲𝗱𝘂𝗹𝗲 & 𝗟𝗮𝘀𝘁 𝗖𝗮𝗹𝗹 𝗳𝗼𝗿 𝗘𝗮𝗿𝗹𝘆 𝗕𝗶𝗿𝗱! 🐴The Year of the Horse is galloping in! 🐎 To help you plan your gifting ...
20/01/2026

🧧 𝗖𝗡𝗬 𝟮𝟬𝟮𝟲 𝗦𝗰𝗵𝗲𝗱𝘂𝗹𝗲 & 𝗟𝗮𝘀𝘁 𝗖𝗮𝗹𝗹 𝗳𝗼𝗿 𝗘𝗮𝗿𝗹𝘆 𝗕𝗶𝗿𝗱! 🐴
The Year of the Horse is galloping in! 🐎 To help you plan your gifting and reunion sweets, here is our official CNY 2026 Delivery & Pickup Schedule.

🚨 REMINDER: 28th Jan (Wednesday) is the LAST DAY to enjoy our 10% Early Bird Discount for online pre-orders! Don't miss out on this deal!

🗓️ Key Dates to Mark:
28 Jan (Wed): Last day for Early Bird Promo (10% Off).
06 Feb (Fri): Last day to place orders before CNY.
15 Feb (Sun): Last day for Pickup & Delivery before CNY.
16 Feb - 19 Feb: CLOSED for CNY Break (Happy Holidays!).
20 Feb (Fri): WE ARE OPEN! Business resumes as usual.

/

🧧 双英斋丙午马年・新春提货档期表 🐴
金马迎春!🐎 为了让大家更顺利地安排送礼与年货,双英斋 2026 新春提货与送货时间表 正式出炉!

🚨 提醒: 1月28日(星期三) 是享有 10% 早鸟折扣 的 最后一天!想要以此优惠价预订的朋友,手速要快咯!

🗓️ 重要日期记下来:
1月28日: 早鸟优惠 (10% OFF) 截止日。
2月06日: 年前最后接单日(Last Call)。
2月15日: 年前最后提货/送货日。
2月16日 - 19日: 收工过年(新春休假)。
2月20日(初四): 开工大吉! 照常营业。

建议大家尽早下单锁单,以免向隅!

/

🛒 立即订购 | Order Online | https://seongyingchai.com/pages/cny-2026
💬 WhatsApp 下单 | https://wa.me/60198319019

#双英斋 #新春礼盒 #早鸟优惠

🧧𝙂𝙖𝙡𝙡𝙤𝙥 𝙞𝙣𝙩𝙤 𝙖 𝙋𝙧𝙤𝙨𝙥𝙚𝙧𝙤𝙪𝙨 𝙔𝙚𝙖𝙧 𝙤𝙛 𝙩𝙝𝙚 𝙃𝙤𝙧𝙨𝙚 𝙬𝙞𝙩𝙝 𝙩𝙝𝙚 𝙏𝙖𝙨𝙩𝙚 𝙤𝙛 𝙃𝙚𝙧𝙞𝙩𝙖𝙜𝙚. 🧧✨For over 90 years, the scent of rich butter an...
18/01/2026

🧧𝙂𝙖𝙡𝙡𝙤𝙥 𝙞𝙣𝙩𝙤 𝙖 𝙋𝙧𝙤𝙨𝙥𝙚𝙧𝙤𝙪𝙨 𝙔𝙚𝙖𝙧 𝙤𝙛 𝙩𝙝𝙚 𝙃𝙤𝙧𝙨𝙚 𝙬𝙞𝙩𝙝 𝙩𝙝𝙚 𝙏𝙖𝙨𝙩𝙚 𝙤𝙛 𝙃𝙚𝙧𝙞𝙩𝙖𝙜𝙚. 🧧✨
For over 90 years, the scent of rich butter and caramelized pineapple has signaled the start of Chinese New Year at Seong Ying Chai. From our golden, melt-in-your-mouth Pineapple Tarts to the classic Almond Cookies, every bite is a journey back to the golden era.

【 𝗖𝗡𝗬 𝟮𝟬𝟮𝟲 𝗘𝘅𝗰𝗹𝘂𝘀𝗶𝘃𝗲 𝗢𝗳𝗳𝗲𝗿𝘀 】
🎁 Early Bird Special: Enjoy 10% OFF for all online orders placed before 28 Jan 2026.
🎁 Premium Gift: Spend RM500+ and receive a Limited Edition "Splendour Floral" Tote Bag (Worth RM35).

🧧传承逾90年的老饼家 #雙英齋,用最传统的手艺带给您最经典的傳統餅饌。尽管时代变迁,但这岁月里的饼香,仍旧是每个新年里那不可或缺的的记忆。从入口即化的 娘惹黄梨挞,到酥香浓郁的 经典杏仁饼,每一口都是那份熟悉、温暖的老味道。

让这份坚持了近百年的味道,伴您与家人共度马年。🧧✨

【 2026 新春独家优惠 】
🎁 早鸟优惠: 凡在 2026年1月28日 前网上下单,享有 10% 折扣!
🎁 满额赠礼: 单笔消费满 RM500,即送精美「锦绣花开」托特包 (Splendour Floral Tote) 一个 (价值 RM35)。

🛒 Order Online | 网上订购: https://seongyingchai.com/pages/cny-2026
💬 WhatsApp Orders | 询问下单: https://wa.me/60198319019

#雙英齋 #古早味 #年饼 #马年 #早鸟优惠

Gallop into the Year of the Fire Horse (丙午马年) with Seong Ying Chai. Celebrate CNY 2026 with our 90-year heritage, handcrafted traditional cookies, and exclusive gift sets. Taste the authentic flavors of prosperity.迎接 2026 丙午马年,双英斋为您呈献 90年老字号 传统年饼.....

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191A, Jalan Hang J***t
Kuala Lumpur
50150

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