02/02/2026
NYCC ENTERPRISE is a long-established producer of nian gao, the traditional Chinese sticky rice cake, located in Taman Johor Jaya, Johor Bahru, Malaysia. Founded in 1998, the business has built a strong reputation over decades for preserving the authentic taste and texture of this culturally significant festive delicacy. The enterprise is owned and managed by Dato’ Balamurali, affectionately known as Dato’ Bala, whose dedication to quality and tradition has earned the brand loyal customers from both Malaysia and Singapore.
Specialising in soft, chewy, and mildly sweet nian gao, NYCC ENTERPRISE is particularly well known during the Chinese New Year season, when demand for the product reaches its peak. Production typically begins several weeks before the festival to ensure sufficient supply. The nian gao is available in various sizes and is traditionally wrapped in banana leaf or plastic packaging, which helps preserve freshness while enhancing aroma and flavour. The use of banana leaf, in particular, gives the cake a distinctive fragrance that many customers associate with festive nostalgia.
The business operates as a family-run enterprise, with Raakesh actively involved in managing sales operations and handling customer enquiries. NYCC ENTERPRISE serves customers directly from its factory located at No. 102, Jalan Bakawali 52, Taman Johor Jaya, and also through seasonal bazaar stalls. These stalls, especially those operating during the Chinese New Year period, have become popular destinations for repeat customers who return year after year to purchase their festive treats.
In addition to the factory outlet, the nian gao is also sold at a temporary bazaar stall on Jalan Dedap 14, near the Family Food Court and MTS Fruits Shop. This bazaar location is known for its long operating hours, often opening early in the morning and continuing late into the night, catering to the steady flow of festive shoppers. The factory stall itself is typically open from morning until midnight during peak season, reflecting the high demand for the product.
Locally known as kuih bakul, nian gao is a glutinous rice cake traditionally prepared by steaming a mixture of glutinous rice flour and sugar. At NYCC ENTERPRISE, the result is a cake with a soft, springy, almost marshmallow-like texture that is not overly sweet. The subtle sweetness and chewy consistency make it suitable for both direct consumption and further preparation, such as pan-frying or steaming with other ingredients during festive meals.
According to food blogs such as Johor Kaki, the Johor Jaya stall has become a yearly favourite at the Chinese New Year bazaar beside the Family Food Court. Reviewers frequently highlight the cake’s pleasant banana leaf aroma, balanced sweetness, and consistently soft texture, which distinguish it from mass-produced versions found elsewhere.
The craftsmanship behind NYCC ENTERPRISE’s nian gao has deep roots. Dato’ Bala learned the traditional techniques from the now-defunct Lau Fatt Kee Confectionery in Singapore, a name once synonymous with quality nian gao. By continuing this tradition in Johor Bahru, he has helped preserve an important culinary heritage while supplying nian gao across Malaysia and into Singapore.
Overall, NYCC ENTERPRISE stands as a symbol of tradition, consistency, and family dedication. Through decades of experience and respect for traditional methods, the business continues to play an important role in keeping the cultural and culinary significance of nian gao alive for generations to come.
Factory Address:
No. 102, Jalan Bakawali 52,
Taman Johor Jaya,
81100 Johor Bahru, Johor
Contact Numbers:
017-749 5269 (Raakesh)
017-774 3664 (Dato’ Bala)
019-779 4254 (Dato’ Bala)
BLOGSPOT:
https://niangaojb.blogspot.com/2016/12/nian-gao-sticky-rice-cake-in-johor-jaya.html?m=1
