29/10/2026
Two successful centuries – Herend 200
40. Herend is the most beloved luxury brand in the USA
One of the most prominent milestones in the international success story of Herend porcelain was its official recognition on the overseas market. According to an independent market survey conducted by the New York-based Luxury Institute in 2006, Herend porcelain was found to be the most beloved luxury porcelain brand in the United States. This position was not a matter of chance: among other things, it was the result of the Manufactory’s large-scale North American exhibition series between 1993 and 1995, which visited exclusive galleries in cities such as New York, Washington D.C., Chicago, and Los Angeles, definitively establishing the brand’s status in the New World. The survey results clearly confirmed that premium quality and handcrafted tradition can elevate a brand to the very top even in the most discerning international markets. The recognition was particularly important because it reflected the feedback of customers!
