12/08/2026
Say hello to VEGA.
Our first foray into AI-native filmmaking.
More importantly, it was a real production conceived, directed, and shaped by a real creative team from beginning to end.
We partnered with Cascade Studio AI to put their end-to-end production platform through its paces, starting with a simple idea and building a world around it. Script, characters, environments, props, sequences, editing, trailer- even the poster- every stage was explored, reviewed, refined, and iterated inside the platform.
It’s not perfect.
But it also represents something we couldn’t have produced at this scale- or in this amount of time- using traditional workflows alone.
Like every new tool, it’s ultimately the ideas, taste, and tens of thousands of decisions (literally) that shape a final piece. What impressed us most was the platform was clearly designed by filmmakers, for filmmakers and enabled multiple hands to participate in the creation.
bully! has always been interested in how new tools can expand the way stories are told. This feels like another step in that journey.
Much love to Simon Windsor and Junaid Baig for the spark, Joey Jones for directing, the artists and producers who built this world shot by shot, and the whole Cascade team.
More soon. ))💪
