EMERALD FOODS INTRODUCES FOR THE FIRST TIME IN INDIA, A UNIQUE AND
DELICIOUS GLAZED, EGGLESS PASTRY CAKE
The founders/ promoters of Emerald Foods are Farida Mody and Dinyar Mody. Farida Mody has been associated with the hotels, travels and tourism industry - the prime time spent is with the hotels. Her close insights into the running of the hotel trade along with her interaction with the F & B dep
artments of hotels like Taj, Holiday Inn, Windsor Manor has led to the creation of Emerald Foods – a fast food business. Similarly, Dinyar Mody has held senior management positions in a large private sector steel company. Has held positions of Chief Sales Manager [Western Region] and Asst. Director- International Trading Division. Has exposure to top of the line practices in Sales & Marketing and the management of systems and processes employed in various fields. High intensity exposure to Quality processes is being introduced into the company, leading to the delivery of top of the line Quality product and services, matching industry standards of product hygiene, so very essential in a business of this nature. History
SCALAKS originated from Transylvania, a historical region in present day Romania. The name refers to 'wide pipe length', and give reference to "milk-loaf". It is famous as one of the world ‘s oldest pastries
SCALAKS consists of a thin yeast pastry ribbon wound around a wooden/steel cylinder, heavily sprinkled with sugar, thus becoming a helix-shaped pastry which may taper very slightly towards the end. The dough is yeast-raised, flavored with sweet/savoury spices, the most common being cinnamon, topped with walnuts or almonds, and sugar. The sugar is caramelized on the Scalaks surface, creating a sweet, crispy exterior, and a soft, smooth interior. The Product
SCALAKS INDIA is a company which specialises in manufacturing and marketing brand “SCALAKS” This product is being introduced by our company and will be the first of its kind in India. We are the sole distributers and Master Franchise for India. As an add on, it also provides in its basket of products, a variety of toppings such as cinnamon, chocolate, sprinkles along with a full range of savouries. Scalaks is inherently eggless. Our target audience...unlimited
The Vision
Our vision is to build Total Brand Value by innovating to deliver consumer value and customer leadership faster, better and more completely than our competition. This vision is supported by two fundamental principles that provide the foundation for all of our activities: Organizational Excellence and Core Values. The GOAL
To make Scalaks India into a strong brand to enjoy and savor by continuously bringing about product innovations. The goodwill we endeavour to earn on product and services, will offer a great value for money proposition to our customers by creating a culture of organisational excellence matching our core values; self belief, integrity and an insatiable desire to serve. OUR USP
• The ready mix is based on our formula/recipe and prepared exclusively for Scalaks India. We retain the right to market the product.
• We are the sole selling agents and Master Franchise for the imported ovens
Visit www.emeraldfoods.in for more details
