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23/03/2016

rat Kohli, India's test cricket captain, is on his way to be the biggest sports celebrity in the country having already joined the Rs 100 crore club this year with 13 brands under his belt, say sports marketers. "Virat has, for a while, been darling of the advertisers.
Now I think he is just driving the point home. Today, he is very much on par, if not higher, with Mahendra Singh Dhoni," said Bunty Sajdeh, founder and CEO of Cornerstone Sport and Entertainment, which has been managing Kohli since before he joined the Indian cricket team. Kohli, 27, is a darling of the crowd and advertisers.
According to ESP Properties— SportzPower Report 2015, it was in 2014 when Kohli set the endorsements world abuzz with the Rs 10 crore per annum deal with German sports goods giant Adidas, a brand that his idol Sachin Tendulkar used to endorse.
Kohli's second big strike was a Rs 6.5 crore-per-year deal with MRF. Today, he also endorses Pepsi, Audi, Vicks, Boost, USL, TVS, Smaash, Nitesh Estates, Tissot, Herbalife, and Colgate.
"He is physically and mentally very strong and comes across as fearless. He ticks out the top five boxes that any advertiser will look for while engaging with a celebrity," Sajdeh told ET.
"He is giving advertisers a reason to look outside Bollywood, which is a very cluttered space. That is why he is so successful at such a young age," he added.
What sets aside Kohli apart as a cricketer is that he has a mix of Saurav Ganguly's aggression and Tendulkar's class. Vinit Karnik, business head at ESP Properties, a Group M company, said that unlike Tendulkar - "the greatest Indian cricketer" - who is also unfortunately very shy, Kohli loves the attention.
"He has confidence, persona and personality to face the world. He is not shy of taking positions. In a way, he has qualities of Young India, so all the brands that would want to target young Indians, would definitely want to get him on board," he said.
Karnik expects Kohli to surpass Dhoni this year in terms of earnings per brand. "In terms of absolute number of brands, he may take a bit longer, but it will be soon.
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A humble request to Kohli fans : Please watch more and more cricket and don't forget to order pizza, coke. And after match go out and spend at least few thousands to watch a movie and buy brands whos... Read More
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His latest innings against Pakistan has clearly established his temperament. Team India will accept him as a leader without any resistance. He is a youth icon, talented, aggressive and comes across as a person, who will do everything possible to win," he said.
Perhaps taking a cue from Tendulkar, Kohli, who holds second ranking in both ICC's one-day international and T20 batsmen's lists, has started taking equity stakes in ventures. He co-owns Chisel Fitness (gym), Wrogn (clothing line), UAE Royals (Dubai tennis team of International Premier Tennis League), FC Goa (Goa franchise of Indian Super League), Bengaluru Yodhas (JSWowned Pro Wrestling League team), and London-based tech startup SportConvo.
Sajdeh said co-owning business is a very complex and intricate strategy for Kohli as one has to be very sensitive in terms of the products or categories he is engaging with.
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23/03/2016

irat Kohli, India's test cricket captain, is on his way to be the biggest sports celebrity in the country having already joined the Rs 100 crore club this year with 13 brands under his belt, say sports marketers. "Virat has, for a while, been darling of the advertisers.

23/03/2016

Virat Kohli, India's test cricket captain, is on his way to be the biggest sports celebrity in the country having already joined the Rs 100 crore club this year with 13 brands under his belt, say sports marketers. "Virat has, for a while, been darling of the advertisers.

21/03/2016

pple Inc is expected to launch a smaller, cheaper iPhone on Monday aimed at emerging markets and possibly China, the world's biggest buyer of smartphones, as it looks to reverse a decline in worldwide sales of its most important product.
The launch of such a phone -- expected to be called the iPhone SE -- would represent Apple's second bid for the crowded mid-tier market after an unsuccessful foray three years ago.
It might give the world's best-known technology company a boost in the fast-growing Indian, Middle East and African markets, but also risks cutting its average phone prices and profit margins.
"The iPhone SE provides a new incentive to upgrade for iPhone holdouts who don't want a large-screen phone," said analyst Bob O'Donnell of TECHnalysis Research. A less expensive iPhone could appeal to emerging markets customers, said O'Donnell, but is not a sure-fire hit, as it may still be pricier than competitors running Google's Android system, and many in emerging markets have already developed a taste for larger screens.
Apple has invited reporters to an auditorium at its Cupertino, California, headquarters in Silicon Valley on Monday, a cozy venue compared with the massive San Francisco stages where it typically unveils new iPhones and major products.
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As is its tradition, Apple has been silent about what is on offer, but technology and financial analysts predict a cheaper, entry-level phone with a screen around 4 inches (10 cm) that still runs some of the latest features such as Apple Pay.
The more compact design comes after its move to expand the size of the screens in its high-end iPhone 6 and iPhone 6 Plus phones in 2014, featuring a screen as large as 5.5 inches. That was broadly seen as an attempt to match rival Samsung Electronics with its large-screen Galaxy phones.
The iPhone is sold around the world, but with a price starting at $649 for the current top model without a contract, it is beyond the reach of many. A mid-range or entry-level phone could broaden Apple's appeal, although it is not clear what price range it will aim at.
Apple still believes the mid-size market is worth pursuing, analysts have said, as it looks to counter the global spread of phones running Android, made by Alphabet Inc's Google.

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