26/10/2025
Hi,
I've received tons of beautiful, heartwarming wishes, messages, emails since the closure announcement. People offered me various things like hugs, financial advice, even money to keep the doors open.
I'd like to thank all of you out there whishing myself and the team the best, I'm humbled and moved by your kind words and gestures.
The reason I'm closing however is not financial at all.
I simply ran out of steam.
It came from a variety of issues.
Sure, the government's inability and unwillingness to listen to us when we begged them to lower the VAT back to 9% did not help as all ingredients prices, services, packaging , everything we need went up and they keep going. Just one example is chocolate. We used to buy 2.5kg for €24, we currently pay €63 for the same bag.
The inflation and the minimum wage increase also took its tall. Although we never paid minimum wage to our staff but if the minimum wage goes up, everything else does.
Despite of the financial challenges, we were able to balance our finances by increasing our prices and thankfully our customers were willing to pay the slightly higher price for the premium quality.
Where I failed was to secure a loyal, resposible night time baker, to train someone to be my right hand who I can rely on, who doesn't see Strudel as a stepping stone.
Being a baker is tough. I'm sorry but being a baker at the supermarket is not the same as being a baker, it's a baking job with the "perks" but not the hardship of being a baker (also lacks of the essence of being a baker in my opinion , which is to know the people you bake for). Supermarkets seldom make anything from scratch, I've had several bakers with shockingly shallow knowledge about baking.
Don't get me wrong, I don't judge them, if it was easy to be an artisan baker, all bakers would be. But it's not and why would you work harder than you need to to make money?
So the hardest part was to take someone "half ready" on, train them, spend money and time on them just so they find out that it's difficult and leave after a month or two.
To be continued in the first comment...