22/10/2026
Who says I only make pretty pink cakes? 🖤💀
Sometimes I like to take a walk on the dark side! 😂
Last night I was doing a live Halloween cake tutorial with my Cake School members, and I couldn’t decide between two designs. So I did what any indecisive cake maker would do. I put one on each side of the cake! 😂
But it got me thinking…
One of the things I’ve always loved about cake decorating is the endless opportunity to learn, experiment and try something completely different.
I’m definitely not a one-trick pony, and I think that’s actually stood to me over the years.
Running a cake business in a small rural village in Ireland, I’ve never really bought into the idea that we all need to niche down and specialise in just one thing.
I love making pretty cakes. I love making fun cakes. I love the weird and wonderful ones too. And I love learning new techniques, even after all these years.
Of course, there’s nothing wrong with finding your niche, but I don’t believe it’s the only way to build a successful cake business.
For me, being versatile, staying curious and being willing to give something new a go has opened far more doors than sticking to one style ever could.
And sure, where would the fun be in making the same thing all the time? 🤷♀️
So here’s my two faced Halloween cake! 🖤
And to my fellow cake makers, are you a specialist or, like me, do you love having a go at a bit of everything?