28/06/2026
[Project Showcase: HOKA 3D Billboard in Central- Phase1] 🏃♂️💨⚡
Taking over the streets of Central with HOKA HONG KONG!
Working with the creative team at Society, Spicy Banana took on the 3D animation and motion design for HOKA's stunning naked-eye 3D billboard, celebrating the launch of the ROCKET X 3.
Our mission was to craft an immersive, high-impact anamorphic illusion. By leveraging the screen's curvature, we engineered the flagship runner to dynamically break out of its frame, surrounded by high-octane neon tracks and futuristic architecture. Designed to stop traffic and redefine urban visual experiences!
A huge thanks to Society for this epic collaboration. Next time you're in Central at night, look up and catch the action! 👁️✨
Credits:
Client: HOKA HONG KONG
Agency: Society
3D Production:
#視覺執行