22/10/2025
❗️SAD NEWS❗️
It is with an extremely heavy heart that I announce the closure of Sweet Mama Bakes 😢
It’s difficult for me to write this post and finally admit I’m walking away from my business but I know it’s for all the right reasons 😔
As many of you are aware, my health has been on the decline over the last several months and it’s hard enough for us small business owners to continually spin a thousand plates, whilst battling the ever rising costs of stock & staff wages, etc, without also having to battle health conditions alongside.
After a little time out last week & lots of reflection, it’s made me realise it’s ok & admit it’s time to focus on my health & be well enough to raise my 2 beautiful girls 🥰
I have decided the closure will be with immediate effect, as we had already planned a 2 week closure starting this week for our holiday until 10th Nov. It’s very quick, but the timing feels right for us as a family, knowing the holiday is hopefully the start of me getting better 🤞🏻 & being there for my girls 🏠
With all that said, I would like to thank each and every person for your support throughout my journey the last 3 years 😍 I couldn’t be any prouder of where my little business took me & what it’s become since my first ever stall back in March 2023 🥰 we have achieved so much and I know some of the connections I’ve made with many of my customers will last a lifetime beyond Sweet Mama Bakes 🥺 and I couldn’t be anymore grateful 🥲 I couldn’t have done it without any of you guys and my wonderful family 😘
It’s been one heck of a ride, with lots of blood, sweat, tears, stress, sleepless nights, some lows but also many MANY highs, valuable lessons and most importantly, realise what truly matters 🙏🏻
It’s extremely difficult for me to say goodbye to SMB but it’s also a hello to the next chapter 👧👧
So for now, we all say goodbye 💔
Emma, Papa Middleton, my girls, my partner Ben and the SMB Team (our big SMB family)💗
We will miss you all 🥰💗
