loaf_manchester

loaf_manchester Loaf Mcr is a cake and coffee house, serving artisanal loaf cake, pastry and coffee every day.

A little goodbye from Loaf 👋 ♥️  I can’t quite believe we’re actually writing this, but here goes— yesterday was our las...
01/05/2025

A little goodbye from Loaf 👋 ♥️

I can’t quite believe we’re actually writing this, but here goes— yesterday was our last day as Loaf MCR.

When we started out in 2020, we had no idea what was ahead. It was a weird, scary time, but Loaf quickly became something we could pour all our love, energy and hopes into. Over the last few years, it’s been a rollercoaster; early mornings, late nights, big dreams, plenty of mistakes, one of the hardest ever, and a whole lot of loaf and laughs.

I’m so proud of what we’ve built, but honestly, none of it would have been possible without you. Every single one of you who ordered from us, sent a kind message, told a friend about us, or just believed in what we were doing. You’ve meant more to us than you know. You helped make Loaf what it was.

It’s been such a privilege to be part of your everyday. Your birthdays, your rainy afternoons, your catch-ups with mates, your cosy nights in. The stories people have shared have been so humbling. Being even a tiny part of your lives has been the biggest honour.

We’re sad, of course, but mostly we’re just really, really grateful. Grateful for the memories, for the friendships, and for all the love you’ve shown us along the way.

This isn’t goodbye forever.

We’re taking all the lessons, all the good vibes, and all the carbs into whatever comes next! But for now…

Thank you such much for everything.

We’ll miss you loads.

Aiden & Team Loaf ♥️

P.S. The turnout yesterday across both stores was emotional, seeing all our Loaf friends new and old visit us on our final day! You cleared us out and gave so much love. Thank you for making a sad day, one of our happiest ♥️

COME JOIN US FOR OUR LAST DAY 🥹50% OFF ALL CAKES AND DRINKSENJOY A CHEEKY COFFEE & CAKE WITH US ONE FINAL TIME— AND SEE ...
30/04/2025

COME JOIN US FOR OUR LAST DAY 🥹

50% OFF ALL CAKES AND DRINKS

ENJOY A CHEEKY COFFEE & CAKE WITH US ONE FINAL TIME— AND SEE ALL THE FUN STUFF WE’VE DONE SINCE THE LOAF TIN IN 2020 ♥️

AFFINITY OPEN TIL 4 PM

AFFINITY LOAF ARCHIVE SHOWCASE 12 - 4 PM

OXFORD ST OPEN TIL 2 PM

Lots of loaf,

Aiden & Team Loaf ♥️

ALL STOCK MUST GO! 🍰💨Half price on everything from cakes, coffee, you name it — until Wednesday 30th (our last day!).We’...
28/04/2025

ALL STOCK MUST GO! 🍰💨

Half price on everything from cakes, coffee, you name it — until Wednesday 30th (our last day!).

We’re baking off every last thing (loaf cakes, shortbreads, cornflake tarts, Bakewells…) and we’d love to have nothing left by the time we close.

Both shops (Oxford St + Affinity) are open 8.30am–4pm as usual.

Honestly, we’re gonna miss you all so much 😪 Come grab a slice, a coffee, a hug, whatever you need.

We’d love to see you one more time 🥹

Love,

Aiden & Team Loaf ♥️

The Bunny’s back and she’s bringing all the choco-malty magic! Made with rich chocolate, malty buttercream, and topped w...
18/04/2025

The Bunny’s back and she’s bringing all the choco-malty magic! Made with rich chocolate, malty buttercream, and topped with a golden Malteaser bunny.

She’s only here ‘til Sunday—hop to it! 🐰

IYKYK ♥️😏

Made with Loaf! 🥹

Our last day at Selfridges was on Sunday! What a journey it’s been… 💛 Loaf MCR started with 450 mini loaves for Selfridg...
16/04/2025

Our last day at Selfridges was on Sunday! What a journey it’s been… 💛

Loaf MCR started with 450 mini loaves for Selfridges staff returning from furlough — an incredible opportunity for a brand that had only just begun. I still remember the unknown number calling. Normally, I wouldn’t have picked up… but thankfully, I did!

Back then, it was just me working out of a little shipping container. Taking on that order was ambitious. Luckily, I had made some amazing connections. One of them offered me their commercial kitchen for free and said, “This is a job we won’t let you say no to.” I brought on an amazing pastry chef and together, we smashed it. Zero sleep. Wrapped and delivered just two hours after finishing the bake. The adrenaline was real.

Six months later, they told us the team loved the cakes and wanted Loaf to become a stockist. My mind was blown. The imposter syndrome hit hard, but I knew then that Loaf was something special — and I made it my mission to make it work.

By 2025, we’d sold thousands of cakes to Selfridges customers, grown into a concession, and learned more than we ever imagined about what it takes to work with a brand that big. Behind the scenes wasn’t always easy, but it was truly educational, and I’m beyond grateful for the experience.

Selfridges HQ. Your belief in Loaf has meant the world, and your support has been such a major part of our story. We couldn’t have grown like this without you.

To the Foodhall team — especially over these past few weeks — thank you for all the laughs, love and memories. We’ll never forget our time with you.

To my amazing team: you’ve faced every challenge with passion, creativity and heart. I’m so proud of what we’ve achieved together. Thank you, from the bottom of my heart. I know that it’s not been the smoothest and you’ve sacrificed a lot to make it work. Forever grateful.

Looking forward to seeing you guys Affinity or Oxford St before we close!

Lots of loaf,

Aiden & Team Loaf

P.s. that’s my sister Anita! She killed it 💥

13/04/2025

Our last day at Selfridges Trafford today!

25% off until all stock has sold! ♥️

Come and see us! Share some loafly stories! Enjoy cake! And say goodbye to our little concession.

Lots of loaf,

Aiden & Team Loaf

I’ve made the incredibly tough decision to close Loaf MCR.Loaf began in 2020 as a small lockdown idea to raise money for...
08/04/2025

I’ve made the incredibly tough decision to close Loaf MCR.

Loaf began in 2020 as a small lockdown idea to raise money for the NHS—and somehow grew into a bold, pink cake business that lived in a shipping container, then cafés on Oxford St and even Selfridges! It was more than I ever dreamed of.

But behind the scenes, it’s been a really hard year. We lost essential funding, faced delayed payments and invoices, battled rising costs, and unexpected hits—including a supplier taking thousands from our account without permission. It led to cashflow issues we couldn’t recover from.

There were delays in paying important bills—things I never imagined would happen (even tips and pension contributions for staff). It was a living nightmare and it weighed heavily on me. At the same time, I was facing big personal challenges, which led to a mental breakdown the middle of last year. I couldn’t function. And when your business needs you 24/7, everything starts falling fast.

I’m not sharing this for sympathy, I just think honesty matters. Running a business isn’t always big wins and instagram moments—it’s often stress, silence, and sacrifice.

Still, I’m proud. Of the joy we spread. Of the community we built. And of myself—for knowing when to stop and look after mine and my team’s health.

To my loafly team: you were the heart of this. Thank you for everything. To our suppliers, landlords, partners, and customers—thank you for believing in Loaf.

Our final day is April 30th. If you want one more mini loaf or just a goodbye hug, we’d loaf to see you.

As for what’s next… who knows? For now, we rest. Thank you for being part of our story. I’ll carry it with me, always.

Lots of loaf,
Aiden & Team Loaf

LOAF x  TAKEOVER 🥐☕️💄L’Oréal is making Manchester blush with the incredibly Loafly Lumi Café by  Come and celebrate the ...
21/03/2025

LOAF x TAKEOVER 🥐☕️💄

L’Oréal is making Manchester blush with the incredibly Loafly Lumi Café by

Come and celebrate the launch of the new Lumi Liquid Blush at this exclusive pop-up event in collaboration with at our Oxford St store this weekend!

📅 When: 21st-23rd March
⏰ Time: 10 AM - 5 PM daily

You can spin the wheel for exciting prizes, try out Lumi products on the mezzanine floor, and shop your favourites at the Superdrug tills. Plus, enjoy a FREE Loaf Special & Hot Chocolate with every purchase! 😘

THIS WEEKEND ONLY! We can’t wait to see you!!! 💖

Love, Aiden & Team Loaf!

P.S. Big ❤️ and our bakery team for making the most incredibly delicious croissants! for beautiful props! And for the amazing artwork on our shopfront!

We were overwhelmed with joy this Valentine’s Day! ❤️ Seeing so many of you share your personalised Loaf Heart Cakes has...
15/02/2025

We were overwhelmed with joy this Valentine’s Day! ❤️ Seeing so many of you share your personalised Loaf Heart Cakes has truly warmed our hearts.

Our bakers were working late to make sure each cake was made with Loaf! ✨♥️

Thank you for making us a part of your special moments and for helping us share the loaf! We appreciate every single one of you. 💕

Tag us in your Loaf Heart Cake snaps if you haven’t already! —we love seeing them!

MADE FOR YOU, Loaf-birds! ❤️Our new Loaf Heart Cakes are already flying off the shelves at ! 🥹 Inspired by  , each one c...
13/02/2025

MADE FOR YOU, Loaf-birds! ❤️

Our new Loaf Heart Cakes are already flying off the shelves at ! 🥹 Inspired by , each one comes with a sweet (or cheeky) little message—perfect for gifting this Valentine’s! 💌

Think fluffy vanilla sponge, raspberry jam, and dreamy white chocolate buttercream… need we say more?

They’re exclusively in Selfridges and only available til tomorrow. Once they’re gone, they’re gone—so don’t miss out! 😘

Lots of loaf,
Aiden & Team Loaf 💘

ORDER BY 12 PM tomorrow!  👀♥️Our Valentine’s special is the perfect way to share the love! 💘 Made with a dreamy white ch...
11/02/2025

ORDER BY 12 PM tomorrow! 👀♥️

Our Valentine’s special is the perfect way to share the love! 💘 Made with a dreamy white chocolate & raspberry flavour, each cake is fully customisable with your own message – sweet, cheeky, or romantic! 😘 Or choose from our pre-made list of phrases!

✨ PRE-ORDER only – available only until 11th of February! Don’t miss out! Order here:

www.loafmcr.com

First come first served! Limited availability.

Lots of loaf,

Aiden & Team Loaf

✨ PRE-ORDER NOW✨ Our limited edition Loaf Heart Cakes inspired by the iconic  Love Heart sweets 🍭 ♥️ Each cake is packed...
07/02/2025

✨ PRE-ORDER NOW✨ Our limited edition Loaf Heart Cakes inspired by the iconic Love Heart sweets 🍭 ♥️

Each cake is packed with a dreamy white chocolate & raspberry flavour and is fully customisable with your own sweet, cheeky, or romantic message! 😘

✨ Cake Message Guidelines ✨

We’ve got limited space, so keep it short & sweet! Think text-style words, names, or initials.

Examples:
✔️ Made 4 U
✔️ Aimee ❤️
✔️ A ❤️ S

🚨 Max: 3 words, 5 characters per word for the best look! 🚨

Not feeling creative? Choose one of our pre-made messages for the ease and no pressure! From “Ur OK ♥️ ” to “Made 4 U,” we’ve got the perfect options for you. 💌

For fans of retro-romantic vibes, check out our Hot 2 Go Edition, inspired by the hottest pop star on the planet 🦄 👩‍🦰

Simply add your message at checkout, or email us at: [email protected] if you have any questions!

PRE-ORDER VIA LINK IN BIO – available until 11th February! First come, first served! 🚨 LIMITED AVAILABILITY 🚨

Need help? Drop us a message! 💬💕

Happy VaLOAFtines 😘

Aiden & Team Loaf

📸

Address

29 New Bailey Street
Salford
M35GN

Opening Hours

Monday 10am - 6pm
Tuesday 10am - 6pm
Wednesday 10am - 6pm
Thursday 10am - 6pm
Friday 10am - 6pm
Saturday 10am - 6pm
Sunday 11am - 5pm

Telephone

+447961156011

Website

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