Sugar Sparrow

Sugar Sparrow 🩷 Hey, I'm Jess - Your Baking Business Bestie. Showing you how to ACTUALLY make money from baking.🩷
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BAKERS… I HAVE SOMETHING EXCITING TO SHARE 🚨🍰✨ (and any small business owners who I’ve helped!)For the last few months, ...
04/06/2026

BAKERS… I HAVE SOMETHING EXCITING TO SHARE 🚨🍰✨ (and any small business owners who I’ve helped!)

For the last few months, I’ve been working behind the scenes on a really exciting project with the guys from Stanley, and honestly… it’s completely transformed the way I create content.
I’ve had millions of views, posted daily & my sales have SKY ROCKETED!

As many of you know, I use Stan Store for my guides, products and digital resources, and recently I’ve been testing their brand new AI tool, Stanley AI.

And WOW 🤯 it’s soooo good.

I’ve been using it to:
✨ Plan my content
✨ Beat creative blocks
✨ Save hours every single week

So when the Stanley team reached out and asked if I’d like to host an exclusive workshop for the baking community alongside their team from LA… there was only one answer!!

🗓️ Tuesday 30th June
⏰ 5pm (UK time)
💻 Online Workshop
🎟️ FREE to attend

We’ll be diving into:
📱 What content is actually working on Instagram right now
🍰 How you can create content consistently
✨ How to stop overthinking what to post
🤖 How I use Stanley AI in my business
📈 Tips to grow your audience and increase engagement
💡 How to work smarter with your content

Whether you’re a hobby baker, just starting your business, or already fully booked every weekend, there will be so much value in this session.

I’ve always said that social media can completely change your business when you know how to use it properly, and I’m so excited to bring some incredible experts into our community to help you do exactly that 💕

Spaces are limited! DM me and I’ll send you the link to sign up, or sign up inside my free Cake Community Group on Skool 🩷

Who’s joining me?! 👇

02/06/2026

This cake annoyed the entire internet and got me 8.5 million views so I made a song about it 🍰🌈

Two tiers. Rainbow sponge. Maximum tacky Y2K energy.

And apparently it was the illegal food colours from America that tipped people over the edge 🇺🇸

People lost their MINDS in the comments.

“You can’t use those!”
“That’s banned in the UK!”
“Think of the children!”

Babes, it was MY birthday cake. For ME. I ate it. I’m fine.

But the internet loves a controversy — and this one blew up across every platform.

8.5 million views. Thousands of comments. All because I wanted a bright rainbow sponge for my 35th 😂

I’ve been baking professionally for 14 years. I’ve seen trends come and go. But nothing gets engagement like making people slightly angry about food dye.

If you want to learn how to grow your cake business AND your social media (without necessarily starting international food drama), comment CAKE and I’ll send you everything I’ve got 🩷

6 unhinged things I did when I started my home bakery 6.5 years ago 🍰😅Starting a cake business from home isn’t always pr...
01/06/2026

6 unhinged things I did when I started my home bakery 6.5 years ago 🍰😅

Starting a cake business from home isn’t always pretty. Here’s the chaos that built mine:

🩷 Went back to the office that made me redundant… and sold cakes to them. Embarrassing? Yes. Sold out immediately? Also yes.

🩷 Made fake orders just for content. One of those “fake” cakes ended up being my most requested design for an entire year. Every girl wanted it.

🩷 Baked until 4am most nights. Two toddlers meant daytime wasn’t always an option. Sleep was a luxury I couldn’t afford.

🩷 Bought 4 fridges for my tiny terraced house. My husband thought I’d lost the plot. We genuinely didn’t have the space. I made it work anyway.

🩷 Bought a Cricut machine when I was skint. Couldn’t really afford it. Made the money back in last-minute orders within the month.

🩷 When I finally admitted I needed help due to business growth I hired my vegan best mate who had NO experience. She could barely crack an egg. But she could handle my chaotic energy and daily meltdowns — and she became an incredible baker. Love you Nikita.

None of this was “the right way” to build a business.

But it got me to a sold-out home bakery, financial freedom, and actually being present for my kids.

If you want step-by-step help building your cake business (without quite as much chaos 😂), comment CAKE and I’ll send you everything I’ve used to help thousands of home bakers hit their goals 🩷

Over the last year I’ve really worked hard on improving my business, my health, and my family — and I feel like it’s all...
29/05/2026

Over the last year I’ve really worked hard on improving my business, my health, and my family — and I feel like it’s all finally paying off.

After nearly 7 years of self-employment, I’d let a lot slip. But I’ve been prioritising myself and what actually matters.

I’ve lost 2 stone. I’m making more money than I ever have. I do every school run and take all the school holidays off. I get to spend my evenings watching TV with my husband (our favourite thing ever). And I get to spend time with my friends — like this week, in my favourite place on earth. Just because I can.

I put in a LOT of work to get here. I nearly broke a few times. But the reward has been worth every hard moment. I feel so lucky — but I also know that without the graft and the support around me, I wouldn’t be in this position.

If you’re struggling with your business, your baking, your social media — I’m here to help. I want women (and men!) to have the chance to change their lives too.

Love to everyone who’s been here on this journey with me 🩷

Comment CAKE for all the ways I help people 🩷

Sunshine, family & celebrations 🌞Congrats to Rachel & Tom on the nuptials. Hair up by .hair Colour & extensions by
26/05/2026

Sunshine, family & celebrations 🌞

Congrats to Rachel & Tom on the nuptials.

Hair up by .hair
Colour & extensions by

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