22/08/2026
A NEW CHAPTER 🍰🌿
After 12 years of being The Cake Lady Norwich, I think it might finally be time for a change…
If you know me through cake, you might not know that there’s another big part of my world.
I’m Em, and alongside baking, I’m also a doula, pregnancy yoga teacher and the person behind The Birthing ZenDen.
And actually, I’ve realised that the two sides of my work have much more in common than I ever thought.
One is about supporting women through pregnancy, birth and motherhood.
The other is about cake.
But both are really about the same thing…
Creating little moments of calm, comfort and celebration — one cake at a time. 🍰
Whether it’s a beautiful celebration cake, a box of treats, or finding a slice in the Cake Cupboard when you’ve had one of those days…
I want my baking business to feel like a little bit of joy.
And after 12 years, I’m also a little bit bored of being “The Cake Lady” 😂
There are so many Cake Ladies now, and it no longer feels like me.
So I'm thinking about giving the cake business a whole new identity — something that feels more me, connects with the cosy, nurturing feeling behind what I do, and gives me room to grow beyond just celebration cakes.
And I want YOU to help me choose. 👀
Which feels most like me?
🍰 The Cake Den
🌿 Cake & Calm
🍪 The Sweet Den
✨ The BakeDen
Or… should I go in a completely different direction?
Vote below 👇
And if you've bought cake from me over the years, I'd LOVE to know what you think my new name should feel like.
12 years as The Cake Lady is quite a chapter.
Maybe it's time for a new one. ❤️