23/09/2026
Right you are.
A big update from me…
After a great deal of soul-searching, agonising, heartache and a monumental amount of bravery, I have decided to call time on the wholesale side of my business.
I have some of the best business customers a baker could ever ask for and have been baking for some of them for over a decade now.
But the reality of running a small business in an incredibly tough economic climate means that it has become harder and harder to produce happiness in a way that works financially for both me and my wholesale customers (and ultimately, you). I have tried everything I can to keep from passing on the relentlessly increasing costs but I have now reached a point where the only thing left for me to do to make things work without massive price increases is to cut corners on quality. Which is my red line.
It’s just something that I will never, ever entertain.
Because of this, I have had to face my reality head on and come to the conclusion that now is the time to let go of the wholesale business.
My wholesale customers have responded to my news in a way that only the most fabulous of humans can, even though the impact on them is not great. They have brought a tear to my eye with both their support and understanding of my decision and their lovely words about our years working together. I’m a very lucky gal 🥰
So what next for The Little Bakery of Happiness?
Those of you who have followed me on the little rollercoaster of happiness for some or all of the last 13 years (gawd bless ya 💕) will know that I’m pretty good at dusting myself down, lowering the volume on the self-doubt and cracking on with things.
And this time is no different.
I see so much more life in this business of mine and have so much more to contribute to the gluten-free and foodie communities before I hang up my chef’s pinks!
There are lots of things swimming around in my head, but I need a much less busy brain before I can give them the attention they need and deserve.
So the next month will be focused on baking like mad to fill up my wholesale customers’ freezers, helping them to find a new baker and continuing to fulfil the orders I get online for my Bake Yourself Happy at Home® range of happiness. Then I am going to take a month off from everything, take stock and re-energise ready for the next chapter.
I am currently a proper mixed up jumble of emotions. But my decision does take me out of my comfort zone, which is where I’m at my absolute best 👊🏻
Here’s to chapter XIV!
xx Me xx
PS I will do another post early next week about when the online shop will take a temporary pause so that you can stock up on happiness to tide you over 💕