01/08/2025
12 years ago this very month I did my very first market which were the seeds of this bakery. There's been a lot baking since then, 100'000 miles driven to deliver, having bread in 3 counties yet every now and then you do some work that you'll long remember (hopefully).
My baking Mount Rushmore (albeit a slightly bigger quantity) will be: a MasterChef judge and author coming up and telling me the bread was unbelievable, a Michelin star reviewer saying the bread is some of the best they've ever had , baking for a Royal, supplying Towcester Racecourse back when it did horse racing and supplying Silverstone Circuit including for the British Grand Prix before it tired me out too much.
And these swirls. There is nothing different about them and it's something I've done a few times but they're for someone's wedding. It's such an incredible thing to do that you can make something to be a part of someone's wedding day because of how much they like it. It's also about the biggest pressure.
Doing things like this and the others is why I don't know what to make about reviews (unless they're bad). It doesn't hold meaning to me personally, I mean The Fat Duck has the same star rating as the Yo! kiosk at my local Tesco. Some people have voted Love Island 10/10 on IMDB. What could I possibly gather from this? I couldn't care less if someone doesn't like what we put out. You don't have to, your opinion isn't fact. Some people like brie, some like stilton.
And after 13 years this remains my least favourite part of this industry is that someone's opinion is presented as fact. No one has a right to say how something should be. Bread or anything can be whatever you want. There's no law saying what eg a sourdough should be, it's a process of how it's made - that's it. Just because you think it should be like something from Tartine you're going to dismiss a Russian black bread? Although I'll take a punt those who do probably don't know what a Russian black bread is. It's become an idiots parade of saying it should be this, that and the other. No it shouldn't. If you like something cool, if not then be aware plenty of people do. Food should be different and expressive.