The Art of New Business

08/03/2018

A Heartfelt Thank You - An important announcement from TAONB

ALL GOOD THINGS MUST COME TO AN END… In 2011, two new business consultants found each other on Twitter and arranged to meet in real life. They met, discussed their passion for the creative industry, and how frustrating it was to see agencies full of talent selling themselves short by using outdate...

11/10/2017

Today marks five years since the first ever Art of New Business event! 🥂Thanks to everyone who has hosted us, spoken, sponsored and attended our events over those years 🤜🏻We started running our events because people typically thought winning new business was short-hand for cold calling, taking people out for lunch and pitching when infact, it took so much more back then and even more now!!! Since 2011, we have championed the belief that new business is an art and not a numbers game and gathered along the way friends, speakers and clients who also believe this statement to be true. We've been delighted to uncover so many of you! So much has changed in our industry over the last five years, one of those things being that cold calling and the sending of unsolicited direct mail and email gets the bad name it deserves (which unfortunately isn't the same as people stopping doing it all together, but hey! It's something). We like to think we've had a lot to do with the bad-mouthing these tactics get and we're very very happy to have created events that have enabled new business professionals to leave their desks, learn some new skills and feel like there is a community out there which has the same challenges as they do. We have always said that "new business is a tough job but someone has to do it"...and felt proud to finish off that line with... "if that person is you, we're here to help". We hope we have ❤️

29/08/2017

MODERN WAYS TO GROW AN AGENCY

Announcing new dates for The Art of New Business 2017 breakfast talk series, London. All tickers £20 + VAT.

REGISTER YOUR DETAILS HERE TO BE THE FIRST TO
KNOW WHEN EVENT TICKETS GO ON SALE
http://theartofnewbusiness.us6.list-manage.com/subscribe?u=0f65b8405203f722c89fc588c&id=42f632ed1b

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September 5th
8.30am -10am
Portas, 11 Emerald Street, London, WC1N 3QL

IP for agencies: How to create new revenue streams
Erica Wolfe-Murray, Lola Media

BUY TICKET:
https://www.eventbrite.co.uk/e/taonb-breakfast-talk-how-to-make-money-from-what-you-own-tickets-36395628304

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September 28th
8.30am - 10am
Brainlabs, Building 4, 2 Old Street Yard, London, EC17 8AF

Practical ways to maximise your profits
Miles Welch, Waypoint

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October 31st
8.30am - 10am
UsTwo, 62 Shoreditch High Street, London, E1 6JJ

How to test your proposition and simplify your lead generation
David C. Baker, Principle, ReCourses

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November 29th
8.30am - 10am
OgilvyOne, Sea Containers, 18 Upper Ground, London SE1 9RQ

"Differentiate or Die" Powered by Pecha Kucha
Four agencies share how they stand out from the crowd;
BLOOD, Commercial Break, Lucky Enterprises and Creature

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December 6th
8.30am - 10am
UsTwo, 62 Shoreditch High Street, London, E1 6JJ

Why Management Consultants are stealing your lunch and what you can do about it
Nick Jefferson, Partner, Monticello

2017 Breakfast talk series Email Forms

19/07/2017

The shortlist for this years UK Agency Awards has been published - did you make the cut?

http://www.ukagencyawards.com/shortlist

19/06/2017

We have had the largest number of entries ever for this years UK Agency Awards.

If you want to enter but haven't yet you have until FRIDAY...

UK Agency Awards 2017 - Enter now to be recognised for excellence in the sector

05/06/2017

If your agency’s new biz lead gen isn’t developing the pipeline you would like, Ally Mansell-Cook has applied a sales approach to the Agency’s model acquired from her IT background which is delivering results.

If your agency’s new biz lead gen isn’t developing the pipeline you would like, Ally Mansell-Cook has applied a sales approach to the Agency’s model acquired from her IT background which is delivering results. From my experience, most sales people always try different techniques to fatten their new...

19/04/2017

HOW TO DIFFERENTIATE YOUR AGENCY BY TAKING A PLANNING APPROACH

APRIL 26TH, LONDON
8.30 - 10AM
£20 + VAT

ABOUT THE TALK
This talk will introduce a novel approach to winning new business and building your agency brand based on planning techniques.
It will cover:
- The importance of differentiating your brand in a crowded marketplace
- What Fern has learnt from the experience of bringing together a global story with local and regional input
- Cultural drivers of new business success

ABOUT THE SPEAKER
As Chief Marketing Officer, International at DigitasLBi, Fern has overall responsibility for the agency’s new business, marketing and brand strategy in the UK and internationally.
Until December 2015, Fern was Chief Strategy Officer, International at DigitasLBi, leading the agency’s planning discipline across Europe, the Middle East, Africa and Asia.

In her previous role as planning director at creative agency Karmarama, Miller worked for brands including the BBC, lastminute.com and Unilever. She has extensive experience working on campaigns across the banking, FMCG, charity and retail sectors and has also held senior positions at DLKW, JWT and Delaney Fletcher Bozell.

https://www.eventbrite.co.uk/e/taonb-breakfast-talk-how-to-differentiate-your-agency-by-appplying-a-planning-approach-tickets-33208934818

TAONB BREAKFAST TALK SERIES ON MODERN WAYS TO GROW AN AGENCY HOW TO TAKE A PLANNING APPROACH TO WINNING NEW BUSINESS by Fern Miller, Chief Marketing Officer International, DigitasLBi APRIL 26TH, OFFICES OF DIGITASLBi LONDON 8.30AM - 9.00AM: breakfast and networking9:00AM - 9.45AM: talk9.45AM - 10:0...

11/04/2017

Can anyone offer us their agency space as a venue for our event on the morning May 23rd? Needs to fit 50 people. Topic is 'How to use digital marketing to effectively pitch to brands' by
David Parkinson, Co-founder, Brave & Heart. Dave is ex-head of Digital at Nissan. Thanks!

23/03/2017

Are you a new business/business development person who needs some career guidance and advice? Join our Facebook Group for a live expert Q&A at 3pm today with career and life coach Alison O'Leary

THE ART OF NEW BUSINESS GROUP
https://lnkd.in/gwGNaRR

ABOUT OUR EXPERT

Alison is a certified life coach, specialised in career coaching through her practice, http://www.livetrue.co.uk. In a 19-year career she has held a number of senior management positions within the digital marcoms industry, most recently as Deputy Managing Director, Europe for Racepoint Global.

Alison specialises in people development and combines insights, tools and methodologies from corporate and personal coaching work to help marcoms professionals realise their true career potential for personal and organisational benefit.

13/03/2017

There aren't many tickets left for our next breakfast session on 28th March https://www.eventbrite.co.uk/e/breakfast-talk-an-introduction-to-inbound-marketing-and-how-it-can-help-you-win-more-new-business-tickets-32288986227

27/02/2017

Some big news from The Art of New Business. We've launched a free Facebook community offering support, knowledge and inspiration to those tasked with growing their agency. The group is available to anyone who has attended an Art of New Business event over the years. If that's you, hop on over to our group and join the gang! https://m.facebook.com/groups/359637517737901?tsid=0.569524452105087&source=typeahead

14/02/2017

Learn why agencies need to take a more modern approach to winning new business.