Humble Crumble

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Humble Crumble We're the world's first Crumble Bakery.
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Try our crumbles in Marylebone (next to Selfridges), Old Spitalfields Market, Borough Market, Camden Market, Covent Garden or Bicester Village.

home is where the crumble is 💝
19/10/2026

home is where the crumble is 💝

film grain, falling leaves, warm crumble🎞️🍂📍28 james street, marylebone
16/10/2026

film grain, falling leaves, warm crumble🎞️🍂
📍28 james street, marylebone

15/10/2026

hot chocolate season at📍28 james street, marylebone ☕️

team hot custard or team double cream? ✨ but honestly, why choose when you can ask for both!
14/10/2026

team hot custard or team double cream? ✨ but honestly, why choose when you can ask for both!

there’s a new stocking filler in town ✨our crumble topping pouches have landed at Anthropologie
13/10/2026

there’s a new stocking filler in town ✨our crumble topping pouches have landed at Anthropologie

12/10/2026

you guessed it 👀 we’re in anthropologie! ✨find them in all anthropologie stores.

and as promised: the first 10 people who guessed right in the comments get a crumble on us 🎉 winners, keep an eye on your dms!

10/10/2026

just a friendly reminder: the mini tasting trio is available exclusively at our Marylebone bakery📍28 James Street

can’t decide which crumble to get? no worries - you can have all three: the classic, mixed berries, and our monthly special...plus it’s the cutest thing you’ve ever seen 🥰

make it your own and add cream, marshmallow or chocolate drizzle to the classic and mixed berries 💕

let us know what you think 💗

✨Free crumble for the first 10 correct comments to our riddle👇I come in layers, golden and sweet,Dug up by spoons, a but...
09/10/2026

✨Free crumble for the first 10 correct comments to our riddle👇

I come in layers, golden and sweet,

Dug up by spoons, a buttery treat.

You’d think you’d find me in a bakery’s glow,

But I’m shelved where the study of humans would go,

Spelt the French way, with an “-ie” in tow.

Where am I?

Answer revealed on Monday ✨

P.S. You’re all actually so good at guessing things…we had a whole riddle series planned for our Marylebone bakery location but you guys guessed it before we could even post a single clue🕵️ but this one, we think is a liiiittle bit harder 🫶

(UK winners contacted by DM)

Everyone’s got an opinion on the perfect crumble 👀 We’re not here to settle the debate, but here’s how WE do it:🧈 Simple...
06/10/2026

Everyone’s got an opinion on the perfect crumble 👀 We’re not here to settle the debate, but here’s how WE do it:

🧈 Simple, whole ingredients - butter, flour, sugar & a pinch of salt
🔥 Melted butter, not cold - it soaks right through for maximum crunch
⏱️ Bake the topping on its own for around 13 mins
🍓 Then pile it onto your fruit & bake together

Why bake it separately? No soggy bottoms here - just a crisp, golden topping every time.

Can’t be bothered with the faff? We’ve done the hard work for you 🙌 Grab a pouch of our crumble topping in our bakeries or online. Link in bio 💗

Address

London

Opening Hours

Monday 11am - 8pm
Tuesday 11am - 8pm
Wednesday 11am - 8pm
Thursday 11am - 8pm
Friday 11am - 8pm
Saturday 11am - 6pm
Sunday 11am - 5pm

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