What are the opening hours?

Tuesday 9am - 5pm Wednesday 9am - 5pm Thursday 9am - 5pm Friday 9am - 5pm Saturday 9am - 5pm Sunday 9am - 5pm

The Proof

Beautifully crafted, seasonal puddings & cakes made in Hackney & delivered at your convenience - We’l

01/03/2024

Kinda nuts to think Easter is in a few weeks. Our SS24 menu is going live next week and we are bringing back some of our favourite desserts. Perfect for entertaining and sharing 💕

11/02/2024

Last chance to order for Valentine’s Day delivery - choose from a profiterole heart, our shaggy heart cake “Audrey”, the L’amour, sticky toffee hearts, our lovers proof box and lots of other lovable goodies in our menu. Delivery available across London - order via the website Lovers ❤️💕❤️

04/02/2024

In the shop today serving all sorts of nice edible’s. Come down and try this weekends special, an incredible lemon meringue pie as well as all the usual. Open til 4 ❤️💥❤️

01/02/2024

This months wedding cake tasting date is the 20th February. Due to demand we are running 2 sessions on this date and places are limited.

Come along with your partner and taste a selection of our best cake flavours and enjoy with a glass of bubbly. It’s a chance to chat about your cake goals and get excited about your options

Cost - £30 per couple

Location - The Proof, Dalston Square, London E83BQ

09/01/2024

Dessert trolley anyone???

When I lived at home with my parents in Devon we used to go to a legendary independent carvery restaurant for an occasional treat dinner, which was always so exciting. The highlight though was the massive dessert trolley that would be wheeled around from table to table, filled with everything from old school gateaux’s to mousse to trifles to profiteroles and tarts; literally so many desserts to choose from. You were even allowed to have a selection if you couldn’t pick and add clotted cream to your choice. As a kid this blew my tiny mind and now I have such good memories of going there and experiencing the excitement of picking from the trolley and chatting with my sisters about what they were going to have, the pros and cons of each pudding and the size of the portion you might get,

Dessert should be fun and indulgent and full of choices like this - not just an afterthought. That’s why we do what we do and have a changing menu that offers something for everyone.

Where does a good dessert trolley now??

Big up The Hare & Hounds in Kingskerswell, Devon ❤️. Their big claim to fame (other than the trolley) was that Posh Spice and Dane Bowers once popped in for a roast after treating Torquay to a performance of their song at a Radio 1 roadshow back in the day 😁 - what a time to be alive

📸

08/01/2024

Getting married this year? If you are looking for your wedding cake come and join us for one of our wedding cake tasting evenings.

We run these regularly at our Dalston, Hackney shop and you get to taste 6/7 different cake flavours and a glass of bubbly. It’s a joyful event alongside other couples and gives you a chance to get fully involved in your cake taste and aesthetic.

Priced at £30 per couple and this is redeemable off the booking if you decide to book with us.

January dates - 22nd and 23rd at 6pm or 8pm

Email [email protected] to book in

31/12/2023

2023 - our hardest year in business and personally to date.

It’s been bumper one on so many levels but the wonderful highs have been experienced along with the most brutal lows and it’s been hard at times to find the enthusiasm for this brand I love deeply. But, the many lessons that have been forced upon us and subsequently learnt will now shape the future of this business.

So, we continue into 2024 with renewed optimism, energy and purpose. As a brand we are open to changing things up and to new partnerships and opportunities, whatever they may be and for me personally I’m putting my family, my health and my most important role as a mother at the top of my list of where my attention gets directed.

Thank you to our customers and partners for your continued support - we aren’t done yet so stay with us for 2024 💕💫

Happy New Year

Francesca x

19/12/2023

Yule be crazy to miss out.

A few last minute orders for the big man coming still available.

09/12/2023

Birthday in December? We haven’t forgotten you! Our full cake range is still available throughout the Christmas period ❤️🎉❤️🎉❤️

07/12/2023

Christmas

As many of you know we are so proud to have partnered up with this Christmas and bring a bit of festive cheer to Central London. We serving up all our Christmas favourites, award winning mince pies, our PROFITEROLE bar, panettone bread & butter pudding, Yule log, Sticky toffee puddings, profiterole hot chocolates, MULLED WINE, Christmas focaccia sandwiches, cup cakes, brownies, blondies, lovely coffee roasted by & you can even order a selection of our fabulous puddings for collection this Christmas.

And breath…. Just wanted to get that out there. Come by to try something delicious for yourself 🎄❤️🎄

04/12/2023

Ok let’s be real. I know you guys generally like it when I am.

Times are really, really rough out there for small business. So many great ones we know have closed recently due to rising costs and not enough cash runway to sustain operations. We are feeling it too in a big and scary way. We have had some of our busiest months leading up to December, but it still feels precarious due to us being a fairly young business that needs to fund infrastructure and grow staffing levels to ensure stability for the future. On top of that the COG’s are through the roof and some margins are incredibly tight.

Without massively large investment it feels harder than ever to actually scale a food business. And when you have nurtured and grown a brand like The Proof, which we believe has so much potential for scaling, that’s a bitter pill to swallow. Because, When you graft 7 days a week and put your entire everything into a business that you love and hold so close, it’s brutal to accept that it might not work out as you had planned.

So please bear that in mind when you shop this Christmas. We know our products and price points aren’t for everyone and that’s ok. We have a solid market out there. But if you can shop small and shop local please do it - we all need your support now more than ever. It’s survival.

Have a pint in your local; eat at your favourite restaurant; buy gifts from your local kids shop; support your local newsagents, bakeries, wine sellers, coffee shops; buy from your mate who makes beautiful handmade jewellery. Wherever you can, give these small businesses a helping hand right now. We need to save our local economies and business owners more than ever from the crippling weight of the possibility of closing down. Because, with that comes the loss of jobs and livelihoods, the loss of revenue for suppliers, losses for customers and is terrible for the economy full stop. Not to mention the personal costs which I don’t need to go into.

And if you can spare it, buy a cake or a dessert from us. And have a merry bloody Christmas, we all need some joy don’t we.

Happy December x

03/12/2023

We are doing hampers again this year - starting from £50 upwards, we are offering our Christmas box full of Proof goodies, available to send nationwide; our beautiful Full Proof Hamper which comes in a shopping basket, loaded with treats, snacks, drinks and gifts. Or we can do bespoke options for corporate and private orders where you can set a budget and we present options for what to include from our vast array of suppliers.

Delivering up until the 23rd December and also available to collect in store until the 24th.

Get in touch or order online 💕💫🎄

Address

London
E83BQ

Opening Hours

Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm
Saturday	9am - 5pm
Sunday	9am - 5pm

Website

http://www.the-proof.com/

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Deli Twist London
11 South Mall Edmonton

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