Britain Loves Baking

Britain Loves Baking Led by our head baker Greg, our bakers will fix you up with all the dry & ambient ingredients & recip

Britain Loves Baking started as the COVID 19 Pandemic took hold, creating increased time at home for all the family. Baking once again, as it always has done during a crisis, took center stage in the lives of families across Great Britain. Britain Loves Baking is an innovative response to these changed circumstances. Having seen the effects, covid had on everyone, we wanted to create a different b

usiness model and create baking boxes that taste good and do good. A business that puts people & our purpose over profits and shareholders, and we do this by;
• creating accessible and affordable baking experiences, the new skills, inspire to learn or try a new bake.
• We provide support and content for free that teach kids how to bake and learn more about where their food comes from.
• We promote the benefits that Baking brings to those who are suffering from mental health issues

We remove all the fuss, friction & unnecessary cost by giving customers the right amount of everything they needed in a box to make the perfect bread or cake recipe. We move all the hassle of sourcing all hard-to-find ingredients, and there is no waste. We simplified complex Baking and the science in Baking and used clever know-how so consumers can master macaroons to French baguettes the first time and every time. We saved them up to 30% they paid in Hidden costs (ingredients they have to buy alongside the box)! We reinvented Baking and made it ambient, so we put everything in the box, and you can keep them longer so customers could bake what they wanted when they wanted with no extra costs needed in these challenging times

Address

Unit A20, Alpha Centre 7-11 Minerva Road
London
NW106HJ

Telephone

+448000465670

Website

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On Your Marks, Get Baakkke

Britain Loves Baking came about when a group of entrepreneurs lead by Greg Wixted who helped his younger brothers set up and launch a version Love Food & More in the Northern Territory, Australia. After the major supermarkets, and meal delivery companies like Hello Fresh, closed their online operations in Australia, leaving many locals in remote locations with limited access to food delivery. Greg and his brothers stepped in with Local Food and More to feed the local community and keep the local economy alive during the pandemic, after working 8 days around the clock they had an operation up and running.

Joining forces with Greg in this country is Caroline Jackson, a Nottingham-based entrepreneur and restauranteur. Greg and Caroline saw first hand the huge social and business impact the pandemic has made in their local community. We understand that in our current situation baking is a little bit of a “life saver”. At Local Food and More we had numerous peope write to us asking for baking supplies as they were unable to find them, they just wanted to be able to bake again for that little bit of normality in these forever changing times!