02/09/2026
I got a little too obsessed with sourdough…
So I started a company. 🍞
And what better time to tell you why than Sourdough September?
Sourdough September matters because it’s a chance to celebrate real bread; and to remind ourselves that bread doesn’t need to be complicated to be good.
At a time when so much of the bread we eat is made to be cheap, fast and convenient, sourdough is a little rebellion.
Flour. Water. Salt. A starter.
And time.
Time to ferment. Time to develop flavour. Time to build texture. Time to make something worth slowing down for.
For me, that belief started long before Good In Bread.
I grew up in Brittany, where good bread wasn’t a trend or a wellness choice. It was simply part of everyday life. A baguette with every meal. Butter on everything. Bread bought fresh, eaten fresh, and very much taken seriously.
Years later, after training in boulangerie at , I became completely obsessed with what makes really good bread different: proper fermentation, great flour, time, and absolutely no need to rush it.
That obsession eventually became Good In Bread.
So this September, we’re celebrating sourdough; not because bread needs a special month, but because good bread deserves a little more attention.
And hopefully, a lot more butter. 🧈
🍞 Happy Sourdough September!