White Fig

White Fig Your favourite local bakery! Come for the best soinach & feta pie, our basque cheesecake, new york cookies, amazing coffee and italian gelato!

09/04/2026

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06/04/2026

We ll be baking our handmade for the whole week!
The best in London! #πολιτικοτσουρεκι ❤️

03/04/2026

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This is a message to our customers and our community.As you are all aware there are rising costs everywhere.I am sure ev...
03/03/2026

This is a message to our customers and our community.
As you are all aware there are rising costs everywhere.
I am sure everyone s outgoings has increased in the last 5 years. Your utilities, supermarket bill, clothing. This is not different for us as a business. Every year, every month, sometimes every week as well we are faced with increased prices. Sometimes we absorb these increases as you cannot really change your prices weekly. But there is a limit to how much we can absorb and also a limit to what a customer is willing to pay for a coffee or a pastry.
This year again our utilities are rising, our insurance, the minimum wage, contributions, more taxes, business rates, supplies, literally everything.
We have recently increased some of our prices, please be kind it s not something we enjoy doing. We are not greedy, we are only trying to keep up with everything. The 10 p increase of a product will cost you only £3 extra per month, to us it will cover a major part of all the increases. Not all of it, we will still take the hit, as we are trying to keep our prices reasonable.
There are not a lot of places in London where you can still get a latte for £3.5. Please understand the costs of a small business. You might be seeing a shop busy thinking it makes a fortune. Think again how much of those takings are actually expenses!

16/02/2026

You know it s half term when you get these everywhere!

❤️❤️❤️ breakfast boxes, fresh tarts, heart biscuits and a lot of other options for tour special one!
14/02/2026

❤️❤️❤️ breakfast boxes, fresh tarts, heart biscuits and a lot of other options for tour special one!

12/02/2026

Come and celebrate !

Matcha mornings!
09/02/2026

Matcha mornings!

03/02/2026

Ted velvet cake available for the whole month of February!

This is our story!A lot of you have been here from the start seeing us with our baby in the pram ( he is now running aro...
06/01/2026

This is our story!
A lot of you have been here from the start seeing us with our baby in the pram ( he is now running around)!
Thank you for the support!

31/12/2025

2026 we are ready!
Thank you to all our customers for choosing us, you make us keep going in these difficult times!
We wish health and happiness to everyone!

29/12/2025

Our handmade are ready! Who is going to find the lucky coin?

29/12/2025

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Production is done for the day and the kitchen now is open for Vasilis!We are making sugar cookies with a looooot of spr...
19/12/2025

Production is done for the day and the kitchen now is open for Vasilis!
We are making sugar cookies with a looooot of sprinkles because as he says ‘sprinkles are the best and so yummy!’

Come and grab your favourite panettone!Handmade melomakarona and kourabiedes! Gingermen, truffles and all kinds of treat...
13/12/2025

Come and grab your favourite panettone!
Handmade melomakarona and kourabiedes! Gingermen, truffles and all kinds of treats for your christmas presents!
5 Brownlow Road N11 2ET

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5 Brownlow Road
London
N112ET

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