28/09/2026
I’ve been putting off writing this because, if I’m completely honest, I’ve had to swallow my pride to post it. I’ve always told myself I’d be raw and honest on here, so here it is..
So many people ask me, “How’s the shop going?” and I always say, “Amazing!” because I’m so proud of what I’ve built.
But the reality is… it’s been quiet, a lot quieter than I ever expected. And saying that out loud is hard.
When you run your own business, especially something you’ve poured your heart, soul, time and money into, you can’t help but feel like the quiet days are a reflection of you.
You start questioning everything.
Am I doing something wrong?
Do people still want us here?
What can I change?
How do I make things better?
And behind all the exciting things you see on social media, the awards, the achievements, the new ideas and the smiles, there are bills to pay, wages to cover and the constant worry that comes with running a small business.
Spuddy Lovely started from a little horsebox and has grown into something I’m incredibly proud of, but right now, we need a little bit of help from the people around us.
So I’m swallowing my pride and asking…
Is there anything we can do?
Is there something you’d love to see on the menu?
A deal you think we should run?
Something different you’d like us to offer?
Something we could improve?
Please tell me. Honestly.
And if you’ve never visited us, or it’s been a while since you last came in, we’d absolutely love to see you. Even if it’s just a coffee, a quick drink or a cheeky spud.
Because every single customer makes a difference to a small independent business.
I’m not writing this because I want sympathy. I’m writing it because I care too much about this little business to sit back and pretend everything is fine when it isn’t.
I don’t want to give up. I want to make it work. I just need to know what you want from us and how we can make Spuddy Lovely a place you want to keep coming back to.
So… if you’ve got an idea, tell me.
I know I’m not the only business owner in the hospitality sector who is feeling the pressure.
So if you fancy a spud this week, you know where we are.
Thank you for all your support - Jess x
