Just Bake It

Just Bake It Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from Just Bake It, Bakery, Exchange Road, Lincoln.

🏆 Award Winning Bakery
📍 Exchange Road, LN6 3JZ
🕘 Tues-Thurs 10am-4pm, Fri 9am-6pm, Sat 10am-3pm
❌ CLOSED Sun&Mon
🧁 Homemade Cakes, Tray Bakes & Cheesecakes
🌯 Wraps, Baps, Jackets, Burgers & More

I genuinely feel this review is fake and whilst it may not be, it doesn’t make it any less upsetting. Regardless, if thi...
07/06/2026

I genuinely feel this review is fake and whilst it may not be, it doesn’t make it any less upsetting. Regardless, if this is a genuine review, please remember there is a person reading these behind the screens 👍🏽

I am so very sorry to anyone who felt like the wait time on Saturday was ridiculous. We got through the queues as quickly as possible and we were both serving continuously for two hours. There is only two of us, correct and we work bloody hard to get the shop stocked and still maintain a high standard in our bakes, hot food and cleanliness. Do I want extra staff, honestly, not yet. The staff bills, national insurance hikes, pensions etc are bloody crippling for small businesses like ours in such tough times, along with VAT bills and other overheads that people don’t see, it’s not a position I want to be in now so we do what we can and split the workload between us and we never have you waiting that long, even for hot food when it’s so busy. Jamie has his systems nailed down to a tee and he absolutely smashes it.

I have NEVER been rude to anyone who has stepped foot into our shop and I never would be, don’t get me wrong, we banter with the work boys who come in, but I never would be rude to anyone and that is even when people have been rude to me!!

To have my weight and skin colour called out is beyond ludicrous. You can dislike me and my business, but bringing my weight and the colour of my skin into it, is kind of a step too far and the fact that Google has allowed this to be put up is insane, yet here we are.

Happy Sunday, I’m off to cry into my okay brownies x

3 hours and 20 minutes, not a single bake, cheesecake or fresh cream left!! To everyone who has queued today and been in...
06/06/2026

3 hours and 20 minutes, not a single bake, cheesecake or fresh cream left!!

To everyone who has queued today and been in to buy bakes and bits, THANK YOU!! ❤️❤️ I hope you’re all enjoying them! I am going to try and be better stocked next week, however it’s been an insanely busy week all round! When Jamie is out on the front serving and making coffees, you know it’s busy 😅

Thank you all again, so much!! I will never not be proud of us both for how far we have come 🫶🏽

See you all Tuesday from 10am 🫶🏽🫶🏽

G&J xx

We’ve just got through the constant queues and this is all we have left. I advise coming ASAP if you’re coming x
06/06/2026

We’ve just got through the constant queues and this is all we have left. I advise coming ASAP if you’re coming x

06/06/2026

Quick shop update before we open at 10am!

Full savoury menu and sausage rolls too! But BBQ Pulled Pork is sold out until next week now!

Also, someone moaned at me on TikTok for filtering my face… NO-ONE needs to see the suitcases under my eyes close up 🫩 sorry about me x

I cannot believe I’m saying this - we are not gonna make it through to 6pm and will be closing at about 3:15pm to rebake...
05/06/2026

I cannot believe I’m saying this - we are not gonna make it through to 6pm and will be closing at about 3:15pm to rebake for tomorrow! Today has been INSANE! Hit another record day 🤯🤯

Beyond grateful, always! Thank you so much to everyone who has visited!! ❤️

Back tomorrow from 10am 🫶🏽🫶🏽🫶🏽

G&J xx

Spent 40 minutes in traffic on the way back from Sainsbury’s today so no video from me this morning! We’ve got loads of ...
05/06/2026

Spent 40 minutes in traffic on the way back from Sainsbury’s today so no video from me this morning!

We’ve got loads of choux buns including new coffee flavoured ones too! 😮‍💨 cheesecake croissants are full and so are cheesecake pots!

Full bakes cabinet and full savoury menu ☺️

Open 9am-6pm ❤️

My screen record won’t upload for some reason, but I do have that as well when it decides to work!!! Here are the result...
04/06/2026

My screen record won’t upload for some reason, but I do have that as well when it decides to work!!!

Here are the results for our 10K Giveaway!!

In first place Toyah Rose-Long winning £30 spends and a box of 4 tray bakes!

In second place Daniel Hopkinson-Dunderdale winning £20 spends!

In third place Jess Glenn-Batchelor winning a box of 4 tray bakes!

In fourth place Shelly Hubbard winning 3 cheesecake croissants

& finally, in fifth place Rachel Almand winning £10 spends!

Remember, all these must be used within 3 months else they’re no longer valid, as with every competition we run! Gives us a chance to run some more and not have the expense dragged out for months on end ☺️

Thank you to everyone who entered, well done to you 5! Please send me a screenshot of the shared post so I can confirm your win ☺️

And your eyes peeled for our next giveaway 😍

04/06/2026

Need 20 pairs of hands today 🤣

Forgot to say! I’ve got biscoff and white chocolate and banoffee croissants in the back but I couldn’t fit them in just yet, so if anyone wants one then just ask x

03/06/2026

Just a little snippet of some of our new fresh cream range ahead of opening! ☺️ they’re in the fridge already, very limited amount today but there is plenty in and should last most of the day x

Are you even a baker if it’s your mums birthday and you don’t go and purchase a caterpillar cake instead? 🤣 happens ever...
02/06/2026

Are you even a baker if it’s your mums birthday and you don’t go and purchase a caterpillar cake instead? 🤣 happens every year now and every year she’s as shocked as the year before, sorry about me x

Address

Exchange Road
Lincoln
LN63JZ

Opening Hours

Tuesday 10am - 4pm
Wednesday 10am - 4pm
Thursday 10am - 4pm
Friday 9am - 6pm
Saturday 10am - 3pm

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