16/10/2026
Can we have an honest conversation about running a small business for a minute? π€
Because honestly, I am struggling.
And I don't mean I'm having a bad week or I'm a wee bit stressed. I mean I'm genuinely finding it hard to cope with the pressure of keeping my business going.
People see the cakes, the pictures, the orders and the finished results. They don't see the sleepless nights, the worrying about bills, the quiet order books, the rising costs or the constant calculations in your head trying to work out how you're going to make everything work.
My delivery costs have almost doubled. I've got weddings booked years in advance at prices I've already agreed, and I'm now losing money on some deliveries because I can't just turn round to couples and change what they've been quoted. I'm trying to honour my commitments, pay my bills and keep a business alive when the costs of doing so keep getting higher.
And the pressure is getting to me.
I'm making mistakes. Things I would normally get right. And because I care so bloody much about what I do, every mistake absolutely breaks me. I lie awake thinking about it, beating myself up and wondering how I'm supposed to keep doing this when I'm already running on empty.
I'm one person. I'm the baker, the decorator, the admin, the cleaner, the organiser, the customer service department and everything in between. There's no big team behind me. No guaranteed wage at the end of the month. No switch I can turn off when it all gets too much.
And I know I'm not the only one.
I know there are other small business owners sitting at their kitchen tables late at night, staring at their accounts, worrying about the next bill, wondering where the customers have gone and questioning whether they can keep going.
People say support small businesses, but sometimes I think people don't realise what it actually takes just to survive as one.
We're not big companies with money behind us. We're real people. We've got homes to pay for, mouths to feed, bills that don't care whether we've had a good month or not, and businesses we've poured our hearts, savings and lives into.
I'm not posting this for sympathy. I'm not looking for anyone to tell me everything will be fine. I just need to be honest and stop pretending I'm coping when, right now, I'm really not.
So, to every other small business owner who's struggling quietly behind the scenes, how are you actually doing?
Not the polished answer. Not the 'living the dream' answer. The real answer.
Because I think we need to talk about this more. We need to be able to admit that it's hard, that sometimes we're scared, that sometimes we're exhausted and that sometimes we're just trying to get through another bloody week.
I'm sending love to anyone else who's fighting to keep their wee business alive just now. I see you. π€
Claire x π