Crumbs of Capel

01/10/2022

Throwback Thursday to 2011.

In 2018, Real Bread Campaign action resulted in the Advertising Standards Authority and trading standards forcing Pret to remove the word ‘natural’ from their logo and banning them from making misleading claims like those pictured.

(Pret’s defence had included protesting that they advertised ‘avoiding’ - rather than not using - additives, and that the ones they used weren’t ‘obscure’ but widely used by many processed food manufacturers...)

This work took an age as many food marketing terms including ‘natural’ have no legal definition, so the case rested on official (but non-binding) guidance.

We believe that that bakery marketing terms such as freshly-baked, wholegrain, sourdough, artisan, and heritage should be defined in law and their use regulated.

If you agree, please visit our website to JOIN the Real Bread Campaign to support our continued fight for an Honest Crust Act of improved bread composition, marketing and labelling regulations – and the rest of our work. www.realbreadcampaign.org

Then PLEASE SPREAD THE WORD to encourage everyone you know to do the same.

29/05/2021

Nursing the starters back from hibernation proved a longer process than expected but all’s well that ends well: almost ready for the oven!

11/01/2021

Not all carbs are created equal: watch the cartoon and see that fibrous carbs found in wholemeal bread are NOT the malicious weight boosters most people have come to believe them to be!

The things we eat and drink on a daily basis can impact our health in big ways. Too many carbohydrates, for instance, can lead to insulin resistance, which is a major contributor to cardiovascular disease and Type 2 Diabetes. But what are carbs, exactly? And what do they do to our bodies? Richard J....

30/11/2020

Speculaas filled with almond paste, Mark 2.
The recipe has been perfected so now for the most difficult part: how long will it keep if we can keep it that long?

25/11/2020

St Nicholas Eve treat: spicy (own spice mix) shortbread filled with premium quality homemade marzipan. Experimental bake today already scoffed!

23/10/2020

With a little bit of help from my friends: let’s hope the new heating element will do the trick!

03/08/2020

Wholemeal rye starter established and 60 kg of flour came in to keep it fed. The resulting loaves are lovely and keep for several days without going stale.