Birds Bakery

Birds Bakery Fresh as a daisy since 1919. Locally sourced. Locally made. Loved by you. Birds was founded by three brothers; Frank, Thomas and Reginald Bird in 1919.

A family-owned bakery founded by 3 brothers in the heart of the East Midlands crafting fresh, handmade treats every single day. The company was later passed on to their sons, the last of the founder members passing away in 1951. Paul Bird, the second generation pioneer, expanded the company considerably while maintaining the quality of our products. Lesley Bird now sits at the helm of the business

, maintaining its family-owned, Derbsyhire-based motto. Birds Bakery now has 63 stores and continues to grow, offering our customers the best sweet treats and savoury snacks both in-store and online through our Birds by Post delivery service.

17/06/2026

How a proper lunch should look 😌🥪

What is your go-to lunch from Birds? Let us know below!👇

Stuck for Father’s Day? Dad deserves the good stuff - and we’ve got all the savoury and sweet treats he’ll love. Swing ...
15/06/2026

Stuck for Father’s Day?

Dad deserves the good stuff - and we’ve got all the savoury and sweet treats he’ll love. Swing by your local Birds store and pick up his favourite 💚

As many of you will remember, back in November 2023 we sponsored Ollie - the gorgeous black Labrador retriever from Cani...
12/06/2026

As many of you will remember, back in November 2023 we sponsored Ollie - the gorgeous black Labrador retriever from Canine Partners - as he began his journey to becoming an assistance dog.

Fast‑forward to today, and Ollie has had a little career change. His wonderfully friendly, sociable nature has made him a perfect fit for his new role as a Dog Ambassador where he can show off his assistance dog skills at events all over the UK.

When he’s off duty, Ollie prefers a slower pace of life. If he’s not snoozing in the garden, you’ll usually find him splashing in the river or playing with the doggy pals he meets on his walks.

We were delighted to welcome Ollie and his handler, Rob, to our Ashby store. Rob has been part of Canine Partners for over 13 years as an Assistance Dog Trainer based in central Scotland.

You can read more about Ollie's story and other Dog Ambassadors here - https://caninepartners.org.uk/ambassador-dog/ollie/

09/06/2026

Crafted, layered, and baked to perfection - come behind the scenes and see how our newest addition, the Chocolate Twist, is created 😊

This week we're shining a light on Catherine ✨ Before joining us, she worked as a teaching assistant and then took time ...
08/06/2026

This week we're shining a light on Catherine ✨

Before joining us, she worked as a teaching assistant and then took time out to raise her children. When the chance came to join our bakery as an apprentice in 2022, she grabbed it - even though she worried about starting a new career later in life.

Four years on, she’s completed her apprenticeship, became a full‑time member of the team, and hasn’t stopped learning since. She loves mastering new techniques and says that constant growth is her favourite part of the job.

Her favourite thing to bake: Danishes
Her favourite Birds treat: Caramel doughnut, with the Elephant’s Foot (the first thing she ever tried from us!) coming in second

We’re so proud of her journey and everything she brings to the bakery 💚

05/06/2026

We made it to Friday which means you absolutely deserve a treat 🙌

If you need a bit of convincing, step behind the scenes with us and see what the chocolate is up to today. It smells incredible and it’s the perfect start to your weekend 😋

04/06/2026

🚨 NEW PRODUCT JUST DROPPED 🚨

Flaky croissant pastry. Smooth custard filling. Rich milk chocolate chunks.

Our Chocolate Twists are best enjoyed any time of the day 😌🙌

03/06/2026

New drinks just dropped!! 🔔

Level up your lunch with Hip Pop - real fruit, no sweeteners. All fizz, no fuss.

We have 3 flavours to choose from:

🫚 Ginger & Turmeric
🍒 Berries & Cherries
🍋 Yellow Sun Lemonade

Which one are you trying first? 👀

Thank you to every single one of our wonderful customers who supported National Doughnut Week with us! 🍩 Because of your...
01/06/2026

Thank you to every single one of our wonderful customers who supported National Doughnut Week with us! 🍩

Because of your generosity (and love of a good doughnut), we’ve been able to raise an incredible £8,000 for The Children's Trust. Your support helps fund vital rehabilitation, therapy, and care for children and families who need it most.

Thank you for being part of something truly meaningful and helping us make a difference, one doughnut at a time 💚

Starting the weekend how we mean to go on - good coffee, good treats and all the good vibes ☀️After an incredible openin...
29/05/2026

Starting the weekend how we mean to go on - good coffee, good treats and all the good vibes ☀️

After an incredible opening day at Lansdowne Drive, we’re rolling that energy straight into the weekend. If you’re out and about, pop in for a little pit stop - a treat, a recharge or a cosy seat to slow things down.

How are you spending your weekend? 🙌

Address

Ascot Drive
Derby
DE248GN

Opening Hours

Monday 7am - 5pm
Tuesday 7am - 5pm
Wednesday 7am - 5pm
Thursday 7am - 5pm
Friday 7am - 5pm
Saturday 7am - 5pm

Telephone

+441332361316

Website

, ,

Alerts

Be the first to know and let us send you an email when Birds Bakery posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Shortcuts

Share

Category