Finsbury Foods

Finsbury Foods Baking brilliance every day 🍰 🍞

The UK’s leading manufacturer of cake, bread & morning goods for the main UK supermarkets own labels, and for leading high-street restaurant chains, hotels and pubs.

Huge shout-out to our teams for GroceryAid Day! 🥳💙We’ve officially hit 6 years as a GroceryAid Gold Award winner, and we...
14/05/2026

Huge shout-out to our teams for GroceryAid Day! 🥳💙

We’ve officially hit 6 years as a GroceryAid Gold Award winner, and we celebrated in style!

Across all 9 of our sites, the energy was incredible as our colleagues jumped into a day of fun activities to raise awareness for this fantastic cause.

GroceryAid provides a fantastic range of free, confidential support for everyone in the grocery industry. We want to make sure our Finsbury family knows that help is always available, whether it's financial advice or just someone to talk to.

How did you celebrate GroceryAid Day this year?
Drop a photo or a comment below! 👇

Is the meal deal getting a makeover? 🥪✨The British lunch hour is changing, and we’re looking at what’s actually landing ...
12/05/2026

Is the meal deal getting a makeover? 🥪✨

The British lunch hour is changing, and we’re looking at what’s actually landing in shopping baskets right now. From sourdough upgrades to the “Instagram effect” on global flavours, the food-to-go world is busier than ever.

We’ve broken down the 3 big trends you need to know:

⭐️ Affordable Luxury: Why we're all reaching for premium breads and artisanal textures to level up our lunch.

🌎 Global Vibes: How street food and social media trends are bringing bold, worldwide flavours to the meal deal aisle.

🥖 Feel-Good Food: The massive shift toward high-protein, low-sugar, and gut-friendly options.

Want to see what’s next for the UK’s favourite lunch?

Check out the full article here:
https://finsburyfoods.co.uk/meal-deal-trends-balancing-value-and-premium-quality/

What’s your go-to meal deal combination? Are you sticking to the classics or trying something new? Let us know below! 👇

Huge news from the team! 🌟We’re celebrating our very own Sally Nicholson, our Out of Home Sales Director, and her latest...
07/05/2026

Huge news from the team! 🌟

We’re celebrating our very own Sally Nicholson, our Out of Home Sales Director, and her latest feature in British Baker!

It’s not every day you get a deep dive into the career of one of the best in the business.

Sally’s sharing everything:

⭐️ Industry insights and staying ahead in a fast-paced sector
💙 Career milestones and her journey to becoming a Director at Finsbury Food Group.
🧁 The future of OOH sales and our partnerships with some of the UK's biggest hospitality brands.

We’re obsessed with excellence, and Sally’s profile shows exactly why she’s at the top of her game!

Read the full interview here: https://bakeryinfo.co.uk/interviews/my-bakery-job-sally-nicholson-out-of-home-sales-director-finsbury-food-group/718162.article

Join us in saying a huge congratulations to Sally in the comments! 👇

06/05/2026

We are thrilled to announce that Finsbury Food Group have renewed its licensing collaboration with Disney!

Over our 20 years of partnership, we have created cakes fit for a Disney King. We have brought to life iconic characters, told beloved stories and brought wonder to every occasion.

The renewed agreement opens the door to future innovation, where we can work closely with Disney to design celebration cakes alongside major moments, anniversaries and film releases.

At Finsbury Food Group, we are looking forward to embarking on this next chapter of this truly magical story.

We have some fabulous news to share with you all! 🎉Last week, the winners for the British Baker Best Cake Awards were an...
05/05/2026

We have some fabulous news to share with you all! 🎉

Last week, the winners for the British Baker Best Cake Awards were announced, and we are proud to share that Finsbury Food Group has come away with two shiny medals for our work with Asda! 🥈🥉

It’s always brilliant for our bakes to be recognised, especially when we’re up against such tasty competition.

Well done to our incredible team!

Here are our winners, available now at Asda:

🥈 Asda Exceptionally Lemon Drizzle Cake (RSP £5.58)

🥉 Asda The Bakery Black Heart Cake (RSP £15)

Have you tried these yet?

Let us know your favourite in the comments! 👇

30/04/2026

GroceryAid Day 2026 is here! 🌟

At Finsbury Food Group, our people are the heart of everything we do.

This Thursday, April 30th, we’re joining the industry to celebrate GroceryAid Day and raise awareness. As a proud GroceryAid Gold Award winner, we want every member of our family to know that support is always just a phone call away.

Whether it’s financial help, emotional support, or just some practical advice, you’re never alone.

How is your site celebrating today? Let us know in the comments! 👇

30/04/2026

We are absolutely thrilled to share that our family of bakers is growing! 🎉🌸

We have officially welcomed the Telford-based "better-for-you" snacking brand, Flower & White, into the Finsbury Food Group.

From humble beginnings in a Shropshire kitchen to joining our team, it has been an incredible journey for them.

This partnership is a big step for us, allowing us to venture into the world of snacking while bringing even more innovation to your pantry.

We can’t wait to start this new chapter and deliver even more exceptional products to you.

Please join us in giving the Flower & White team a very warm welcome! 👇

Read the full story here: https://finsburyfoods.co.uk/finsbury-food-group-acquires-flower-white/

We’re baking security into everything we do.In an ever-evolving digital world, protecting your data is just as important...
23/04/2026

We’re baking security into everything we do.

In an ever-evolving digital world, protecting your data is just as important as the quality of our ingredients.

At Finsbury Food Group, we take a safety-first approach to keep our networks (and your information) secure.

Our 3-step recipe for cyber safety:

🚫 Prevention: using strong firewalls and team training to stop threats at the door.

🔍 Detection: real-time monitoring to catch suspicious activity instantly.

⚡ Response: fast, tested action plans to keep things running smoothly no matter what.

We’re committed to staying cyber-safe at every level, from our kitchens to our customers.

To learn more about how we keep our digital world secure, download our latest Cyber Security Factsheet: https://finsburyfoods.co.uk/factsheets/cyber-security-and-keeping-your-data-safe/

20/04/2026

The future of bakery excellence is more than artisan loaves and brioche buns.

In an industry that is constantly changing, true excellence lies in future-ready innovation.

It means staying ahead of the curve, looking at the current market and asking, ‘where can we go now?’

We sat down with Jo and Lisa to answer one of our most frequently asked questions: what does the future of excellence look like at Finsbury Food Group?

They talk:

⭐️ Driving Finsbury forward
🙌 Maturity and culture
🚀 Digital transformation, data and decision making

What does bakery excellence look like to you?

Let us know in the comments below and feel free to quiz our team with any other questions you have on the future of our bakeries 👇

What’s the secret ingredient to every great kitchen? Health and safety. We believe that being the best in the kitchen me...
14/04/2026

What’s the secret ingredient to every great kitchen? Health and safety.

We believe that being the best in the kitchen means being the best at looking after our people. From the moment a new team member joins us, their safety is our #1 priority.

Here’s how our bakeries rise to the challenge:

⭐️ Every new starter begins with 12 foundational safety steps before moving into specialised task training.

🙌 All our managers are IOSH-trained, ensuring safety starts from the top down.

📣 Our rules are clear and our conversations are open. We encourage a healthy, open culture where every voice helps keep our bakeries safe.

🥽 We partner with external safety experts to ensure our standards are world-class and never miss the mark.

At the end of the day, it’s all about making sure every member of our team returns home safely to their families.

Learn more about our responsibility commitment here: https://finsburyfoods.co.uk/responsibility/health-safety/

Carrot cake with a hint of yuzu? 🥕🍋 Sourdough with chocolate orange? 🍞🍊The bakery world is evolving, and we are so excit...
07/04/2026

Carrot cake with a hint of yuzu? 🥕🍋
Sourdough with chocolate orange? 🍞🍊

The bakery world is evolving, and we are so excited to share the 2026 trends we recently discussed with British Baker. This year is all about "familiar with a twist", taking the bakes you already love and adding unexpected flavours like honey and Earl Grey or smoky caramel.

Even our bread is getting a makeover! We’re seeing a massive rise in flavoured sourdoughs, featuring everything from sun-dried tomatoes to blueberry and lemon.

Our teams are working hard to bring these exciting, global-inspired flavours to your local supermarket shelves very soon.

Discover the full list of 2026 flavour trends here: https://finsburyfoods.co.uk/british-baker-flavour-trends/

If you were going for a treat today, would you choose something spicy like Mango & Ginger or something indulgent like Miso Caramel? 👇

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Finsbury Food Group Headquarters, Maes Y Coed Road
Cardiff
CF144XR

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