31/08/2026
“You’re so good at building the hype.”
Something I hear quite often.
And yes, whilst it may look like I’m intentionally creating hype around The Buckingham Cake Shed, the truth is… that was never the plan and the hype was definitely something that happened on its own.
I opened the shed in April 2025 with a modest selection of just 50 bakes. Within a few hours, I’d completely sold out.
From day one, it was busy. But I’d already been baking for many years and had an established cake business, which meant I was incredibly lucky to have local customers who already knew me, trusted me and loved what I made.
Of course, social media has played a huge part in helping the shed grow. But the real “hype” comes from the quality of the bakes, the word of mouth, and the amazing reviews my customers leave. It’s people visiting for the first time, loving what they find, telling their friends… and then coming back again and again.
And that’s something I’m incredibly proud of.
So, if you’ve seen The Buckingham Cake Shed all over your socials but haven’t made it down yet, I promise you…
It isn’t all hype. The bakes really are that good 🍰
See you at the shed in a few weeks when we reopen for pumpkin season. 🍂
