24/03/2026
๐ ๐ฒ๐ฒ๐ ๐ช๐ถ๐น๐น๐ถ๐ฎ๐บ ๐๐ผ๐๐ฒ๐ป, ๐๐ฟ๐ถ๐๐ถ๐๐ต ๐๐ฎ๐ธ๐ฒ๐น๐ ๐ก๐ฎ๐๐ถ๐ผ๐ป๐ฎ๐น ๐๐ผ๐บ๐บ๐ฒ๐ฟ๐ฐ๐ถ๐ฎ๐น ๐ ๐ฎ๐ป๐ฎ๐ด๐ฒ๐ฟ ๐ฎ๐ป๐ฑ ๐ฟ๐ฒ๐ฐ๐ถ๐ฝ๐ถ๐ฒ๐ป๐ ๐ผ๐ณ ๐๐ต๐ฒ ๐ถ๐ป๐ฎ๐๐ด๐๐ฟ๐ฎ๐น ๐๐ผ๐๐ฟ๐ป๐ฒ๐๐บ๐ฎ๐ป ๐๐๐ฎ๐ฟ๐ฑ ๐ณ๐ฟ๐ผ๐บ ๐๐ต๐ฒ ๐ช๐ผ๐ฟ๐๐ต๐ถ๐ฝ๐ณ๐๐น ๐๐ผ๐บ๐ฝ๐ฎ๐ป๐ ๐ผ๐ณ ๐๐ฎ๐ธ๐ฒ๐ฟ๐.
William joined Bakels in 2017 straight from University College Birmingham as Baking Centre Manager. Instead of progressing into Technical Support, he chose to move into the commercial team, combining his baking knowledge with a customer-focused role. Since then, William has worked his way to National Commercial Manager.
โI enjoy working closely with our customers. Being part baker and part sales really helps, you understand what matters to them and how products perform in practice.โ
Alongside his role, William is passionate about supporting the next generation of bakers. He works closely with bakery industry bodies and regularly visits universities to speak to students about careers in the industry.
โI believe it's important to develop future professionals, at the college level to give them every chance of success in their later lives. I was fortunate to have Keith Houliston and Andy Hooper do the same for me when I was in universityโ
Williamโs contribution to the industry has recently been recognised by the Worshipful Company of Bakers, where he received the Journeyman Award. This award recognises both his own progression and his commitment to supporting new bakers entering the industry.
