DeutscheBack

DeutscheBack DeutscheBack has made a name for itself internationally with customized baking ingredients for bread

DeutscheBack is a member of the independent, owner-managed Stern-Wywiol Gruppe in Hamburg. The company has made a name for itself internationally with customized baking ingredients for bread, rolls and pastry goods. The unusual combination of know-how in the fields of enzyme technology, emulsifiers, stabilisers and hydrocolloids with broad expertise in blending and fluid-bed technology makes it po

ssible to develop quality baking ingredients. Besides customized solutions, DeutscheBack offers a wide range of baking concepts, baking premixes, enzyme systems, fresh cream stabilizers and agents to prolong the freshness and shelf-life of products under the trade names TopBake and TopSweet. The baking concentrates are valued particularly for their high level of functionality at low usage levels.

๐—™๐—ฟ๐—ผ๐—บ ๐˜€๐—ฝ๐—ฟ๐—ฒ๐—ฎ๐—ฑ๐˜€๐—ต๐—ฒ๐—ฒ๐˜๐˜€ ๐˜๐—ผ ๐—ณ๐—ผ๐—ผ๐—ฑ ๐˜๐—ฎ๐˜€๐˜๐—ถ๐—ป๐—ด โ€“ ๐—ผ๐—ฝ๐—ฒ๐—ป๐—ถ๐—ป๐—ด ๐—ผ๐˜‚๐—ฟ ๐—น๐—ฎ๐—ฏ ๐—ฑ๐—ผ๐—ผ๐—ฟ๐˜€ ๐˜๐—ผ โ€˜๐˜€๐˜๐—ฎ๐—ฟ๐˜€ ๐—ฏ๐—ฒ๐—ต๐—ถ๐—ป๐—ฑ ๐˜๐—ต๐—ฒ ๐˜€๐—ฐ๐—ฒ๐—ป๐—ฒ๐˜€โ€™: ๐—ผ๐˜‚๐—ฟ ๐—ณ๐—ถ๐—ป๐—ฎ๐—ป๐—ฐ๐—ฒ ๐˜๐—ฒ๐—ฎ๐—บLast week, we we...
29/05/2026

๐—™๐—ฟ๐—ผ๐—บ ๐˜€๐—ฝ๐—ฟ๐—ฒ๐—ฎ๐—ฑ๐˜€๐—ต๐—ฒ๐—ฒ๐˜๐˜€ ๐˜๐—ผ ๐—ณ๐—ผ๐—ผ๐—ฑ ๐˜๐—ฎ๐˜€๐˜๐—ถ๐—ป๐—ด โ€“ ๐—ผ๐—ฝ๐—ฒ๐—ป๐—ถ๐—ป๐—ด ๐—ผ๐˜‚๐—ฟ ๐—น๐—ฎ๐—ฏ ๐—ฑ๐—ผ๐—ผ๐—ฟ๐˜€ ๐˜๐—ผ โ€˜๐˜€๐˜๐—ฎ๐—ฟ๐˜€ ๐—ฏ๐—ฒ๐—ต๐—ถ๐—ป๐—ฑ ๐˜๐—ต๐—ฒ ๐˜€๐—ฐ๐—ฒ๐—ป๐—ฒ๐˜€โ€™: ๐—ผ๐˜‚๐—ฟ ๐—ณ๐—ถ๐—ป๐—ฎ๐—ป๐—ฐ๐—ฒ ๐˜๐—ฒ๐—ฎ๐—บ

Last week, we welcomed colleagues from our finance and accounting teams in Hamburg to our Stern-Technology Center in Ahrensburg. While they support our daily business behind the scenes, this visit offered the chance to experience first-hand what happens inside our labs, pilot plants and bakery.

From rheology and milling to baking applications and plant-based innovations, there was plenty to explore. Our teams continuously develop new concepts and solutions, so even returning visitors discovered many new ideas and applications.

In smaller groups, our colleagues were guided through the different laboratories and innovation areas by our experts Kevin Fernando, Bernd Schulte-Pelkum, Lena Tenbrink and Thomas Hechler.

Of course, no visit to our Technology Center would be complete without tasting. Bernd had prepared really fresh bread rolls with our TopBake Cold Gold, muffins that were fluffy and juicy with TopBake Chocofine, and our colleagues from Planteneers and Hydrosol provided plant-based and hybrid products that showed once again how modern food innovations can combine functionality and great flavour in surprising ways.

A big thank you to our colleagues for your visit, your curiosity and your daily support.

Collaboration across teams and brands is what drives innovation forward at our Stern-Wywiol Gruppe.

๐—•๐—ฎ๐—ธ๐—ฒ๐—ฟ๐˜† ๐—–๐—ต๐—ถ๐—ป๐—ฎ ๐Ÿฎ๐Ÿฌ๐Ÿฎ๐Ÿฒ: โ€˜๐— ๐—ฎ๐—ฑ๐—ฒ ๐—ถ๐—ป ๐—š๐—ฒ๐—ฟ๐—บ๐—ฎ๐—ป๐˜†โ€™ ๐—ฐ๐—ผ๐—บ๐—ฏ๐—ถ๐—ป๐—ฒ๐—ฑ ๐˜„๐—ถ๐˜๐—ต ๐—น๐—ผ๐—ฐ๐—ฎ๐—น ๐—บ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜ ๐—ณ๐—ผ๐—ฟ๐—ฒ๐˜€๐—ถ๐—ด๐—ต๐˜ ๐—ฎ๐—ป๐—ฑ ๐˜๐—ฒ๐—ฐ๐—ต๐—ป๐—ถ๐—ฐ๐—ฎ๐—น ๐—ฒ๐˜…๐—ฝ๐—ฒ๐—ฟ๐˜๐—ถ๐˜€๐—ฒ ๐—ฐ๐—ฎ๐—ป ๐—ต๐—ฒ๐—น๐—ฝ ๐—ธ๐—ฒ๐—ฒ๐—ฝ ๐—ฏ๐—ฎ๐—ธ๐—ฒ๐—ฟ๐—ถ๐—ฒ๐˜€...
28/05/2026

๐—•๐—ฎ๐—ธ๐—ฒ๐—ฟ๐˜† ๐—–๐—ต๐—ถ๐—ป๐—ฎ ๐Ÿฎ๐Ÿฌ๐Ÿฎ๐Ÿฒ: โ€˜๐— ๐—ฎ๐—ฑ๐—ฒ ๐—ถ๐—ป ๐—š๐—ฒ๐—ฟ๐—บ๐—ฎ๐—ป๐˜†โ€™ ๐—ฐ๐—ผ๐—บ๐—ฏ๐—ถ๐—ป๐—ฒ๐—ฑ ๐˜„๐—ถ๐˜๐—ต ๐—น๐—ผ๐—ฐ๐—ฎ๐—น ๐—บ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜ ๐—ณ๐—ผ๐—ฟ๐—ฒ๐˜€๐—ถ๐—ด๐—ต๐˜ ๐—ฎ๐—ป๐—ฑ ๐˜๐—ฒ๐—ฐ๐—ต๐—ป๐—ถ๐—ฐ๐—ฎ๐—น ๐—ฒ๐˜…๐—ฝ๐—ฒ๐—ฟ๐˜๐—ถ๐˜€๐—ฒ ๐—ฐ๐—ฎ๐—ป ๐—ต๐—ฒ๐—น๐—ฝ ๐—ธ๐—ฒ๐—ฒ๐—ฝ ๐—ฏ๐—ฎ๐—ธ๐—ฒ๐—ฟ๐—ถ๐—ฒ๐˜€ ๐—ฎ๐—ต๐—ฒ๐—ฎ๐—ฑ

More than 2,200 exhibitors, around 400,000 professional visitors and one clear message: the Chinese baking market is moving fast. Bakery China has once again proven why it is not only the largest bakery trade fair in Asia, but one of the most important meeting points for the global baking industry. From ingredients and AI-driven production to health-focused concepts and industrial baking solutions, the entire value chain came together in Shanghai. In sum, Bakery China is where market trends become tangible and where we can better understand the real challenges our customers are facing every day.

Together with our colleagues from SternIngredients China, we had inspiring discussions with customers, partners and industry experts throughout the event. What stood out most? More and more customers clearly recognise the difference between global solution providers and local suppliers.

Penny Wang, responsible for marketing and the entire organisation at SternIngredients China, sums it up perfectly:

โ€œFor us, itโ€™s not only about delivering โ€˜German qualityโ€™. It is about market foresight, honest technical support and partnerships that help industrial bakeries stay ahead in a rapidly changing market. With the strength of our global network behind us, we are proud to support customers with trend-driven, practical and ready-to-roll solutions for the baking industry. And a special highlight for our team was seeing our market position recognised by third-party media, who even interviewed us live at the booth.โ€

Chinaโ€™s bakery market continues to be one of the most dynamic growth markets worldwide, driven by changing consumer habits, demand for healthier products and increasing expectations regarding quality and convenience. Events like Bakery China show how important innovation, collaboration and technical expertise have become for the future of baking.

A huge thank you to everyone who visited us in Shanghai. If you werenโ€™t able to attend but are interested in our solutions, please feel free to reach out to us or directly to SternIngredients China anytime.

๐ŸŒ™ Eid al-Adha Mubarak from all of us at DeutscheBack!Wishing everyone celebrating around the world a joyful and blessed ...
26/05/2026

๐ŸŒ™ Eid al-Adha Mubarak from all of us at DeutscheBack!

Wishing everyone celebrating around the world a joyful and blessed celebration. May this special occasion bring peace, joy, and meaningful moments with family, friends, and loved ones.

๐—ช๐—ต๐—ฎ๐˜ ๐—บ๐—ฎ๐—ธ๐—ฒ๐˜€ ๐—ฎ ๐—ฝ๐—ฒ๐—ฟ๐—ณ๐—ฒ๐—ฐ๐˜ ๐—ฐ๐—ฎ๐—ธ๐—ฒ? ๐—ง๐—ต๐—ฒ ๐—ฏ๐—ฎ๐˜€๐—ฒ ๐—ผ๐—ฟ ๐˜๐—ต๐—ฒ ๐—ฐ๐—ฟ๐—ฒ๐—ฎ๐—บ? ๐ŸŽ‚For this yearโ€™s World Baking Day, we teamed up with our colleagues at...
18/05/2026

๐—ช๐—ต๐—ฎ๐˜ ๐—บ๐—ฎ๐—ธ๐—ฒ๐˜€ ๐—ฎ ๐—ฝ๐—ฒ๐—ฟ๐—ณ๐—ฒ๐—ฐ๐˜ ๐—ฐ๐—ฎ๐—ธ๐—ฒ? ๐—ง๐—ต๐—ฒ ๐—ฏ๐—ฎ๐˜€๐—ฒ ๐—ผ๐—ฟ ๐˜๐—ต๐—ฒ ๐—ฐ๐—ฟ๐—ฒ๐—ฎ๐—บ? ๐ŸŽ‚

For this yearโ€™s World Baking Day, we teamed up with our colleagues at to explore exactly that.

Our baker Bernd Schulte-Pelkum created the perfect sponge base using our TopSweet Sponge solution, delivering improved texture, a fine crumb structure, and increased volume.

At the same time, Julia Koretzki from Hydrosol developed a plant-based cream to complement it.

Two areas of expertise, one shared goal: creating a solution where base and topping work in perfect harmony. Because in the end, it is not just about decoration โ€“ it is about getting the fundamentals right.

If you are attending Bakery China, come and see for yourself. Our colleagues from SternIngredients China will be showcasing DeutscheBack solutions at booth 21F33. You will also find an entire hall dedicated to dairy and plant-based solutions, where our R&D expert in stabilising systems, Holger Ranters, will be on site.

Would you like to learn more about our solutions for your baking or dairy applications? Feel free to get in touch with us.

๐—ง๐—ต๐—ฒ ๐—š๐—ฒ๐—ฟ๐—บ๐—ฎ๐—ป๐˜€ ๐—ณ๐—ฟ๐—ผ๐—บ ๐— ๐—ฒ๐˜…๐—ถ๐—ฐ๐—ผ ๐˜๐—ต๐—ฎ๐˜ ๐—บ๐—ฎ๐—ธ๐—ฒ ๐˜๐—ผ๐—ฟ๐˜๐—ถ๐—น๐—น๐—ฎ: ๐—ช๐—ต๐—ฎ๐˜ ๐—ถ๐˜€ ๐—ฑ๐—ฟ๐—ถ๐˜ƒ๐—ถ๐—ป๐—ด ๐—ฎ ๐˜๐—ผ๐—ฟ๐˜๐—ถ๐—น๐—น๐—ฎ ๐—บ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜ ๐˜๐—ต๐—ฎ๐˜ ๐—ธ๐—ฒ๐—ฒ๐—ฝ๐˜€ ๐—ผ๐˜‚๐˜๐—ฝ๐—ฎ๐—ฐ๐—ถ๐—ป๐—ด ๐˜๐—ต๐—ฒ ๐—ฏ๐—ฎ๐—ธ๐—ฒ๐—ฟ๐˜† ๐—ถ๐—ป๐—ฑ๐˜‚๐˜€๐˜๐—ฟ๐˜†?T...
13/05/2026

๐—ง๐—ต๐—ฒ ๐—š๐—ฒ๐—ฟ๐—บ๐—ฎ๐—ป๐˜€ ๐—ณ๐—ฟ๐—ผ๐—บ ๐— ๐—ฒ๐˜…๐—ถ๐—ฐ๐—ผ ๐˜๐—ต๐—ฎ๐˜ ๐—บ๐—ฎ๐—ธ๐—ฒ ๐˜๐—ผ๐—ฟ๐˜๐—ถ๐—น๐—น๐—ฎ: ๐—ช๐—ต๐—ฎ๐˜ ๐—ถ๐˜€ ๐—ฑ๐—ฟ๐—ถ๐˜ƒ๐—ถ๐—ป๐—ด ๐—ฎ ๐˜๐—ผ๐—ฟ๐˜๐—ถ๐—น๐—น๐—ฎ ๐—บ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜ ๐˜๐—ต๐—ฎ๐˜ ๐—ธ๐—ฒ๐—ฒ๐—ฝ๐˜€ ๐—ผ๐˜‚๐˜๐—ฝ๐—ฎ๐—ฐ๐—ถ๐—ป๐—ด ๐˜๐—ต๐—ฒ ๐—ฏ๐—ฎ๐—ธ๐—ฒ๐—ฟ๐˜† ๐—ถ๐—ป๐—ฑ๐˜‚๐˜€๐˜๐—ฟ๐˜†?

TIA 2026 once again showed us what this industry is all about: trust, expertise, and a very clear focus.

Together with our colleagues from Stern Ingredients Mรฉxico, we experienced an event that is truly one of a kind. A 100% dedicated platform for tortillas and flatbreads, where people know each other, exchange openly, and grow together year by year.

What stood out?

Technical depth that delivers real value. From enzyme functionality to process optimisation, the discussions were highly relevant for tortilla producers facing todayโ€™s key challenges:

โ€ข Clean label and โ€œbetter for youโ€ concepts
โ€ข Shelf life and rollability as the core performance drivers
โ€ข Cost optimisation under increasing market pressure

At the same time, we see a market that continues to grow strongly, clearly outperforming the broader bakery segment. This makes the right technical approach even more crucial.

Nicolas Charalampidis took a deep dive into the role of leavening systems in tortilla production, explaining how to choose the right system for each application. He explained why different tortilla types require tailored leavening approaches and how the balance between acid and sodium bicarbonate directly impacts colour, taste, and texture. Using practical examples and lab data from Farino and Alveo analyses, he demonstrated how even small adjustments in baking powder systems can significantly influence dough structure and final product quality.

Our strength lies in exactly that: deep enzyme know-how, strong technical service, and a true understanding of recipes and processes. This is how we support our partners in finding the right balance between performance, label expectations, and cost.

And maybe most importantly: showing up matters. Being present, exchanging ideas, and building long-term trust is what keeps us close to the industry. That is how we became known as โ€œthe Germans from Mexico that make tortillaโ€ with support of our colleagues in Mexico and the US.

๐—–๐—ฎ๐—ป ๐—ฒ๐—ป๐˜‡๐˜†๐—บ๐—ฒ๐˜€ ๐—ณ๐—ถ๐—ป๐—ฎ๐—น๐—น๐˜† ๐˜€๐—ต๐—ฎ๐—ฝ๐—ฒ ๐—ณ๐—น๐—ฎ๐˜ƒ๐—ผ๐˜‚๐—ฟ โ€“ ๐—ป๐—ผ๐˜ ๐—ท๐˜‚๐˜€๐˜ ๐˜๐—ฒ๐˜…๐˜๐˜‚๐—ฟ๐—ฒ?For years, enzymes have helped us optimise dough handling, volume a...
05/05/2026

๐—–๐—ฎ๐—ป ๐—ฒ๐—ป๐˜‡๐˜†๐—บ๐—ฒ๐˜€ ๐—ณ๐—ถ๐—ป๐—ฎ๐—น๐—น๐˜† ๐˜€๐—ต๐—ฎ๐—ฝ๐—ฒ ๐—ณ๐—น๐—ฎ๐˜ƒ๐—ผ๐˜‚๐—ฟ โ€“ ๐—ป๐—ผ๐˜ ๐—ท๐˜‚๐˜€๐˜ ๐˜๐—ฒ๐˜…๐˜๐˜‚๐—ฟ๐—ฒ?

For years, enzymes have helped us optimise dough handling, volume and shelf life. But when it comes to flavour, the industry has had to rely on indirect solutions.

We are now opening a completely new chapter.

With our innovation, TopBake Fresh and Taste, we are taking a targeted approach to enzymatic flavour optimisation for the first time. The result? More intense and balanced flavour profiles, reduced bitterness from preservatives, and additional benefits such as extended freshness and the potential to lower sugar and emulsifier levels.

What started as a research idea has evolved into a multifunctional solution that can transform how we think about baked goods quality โ€“ combining sensory improvement with process efficiency.

Curious how this works on a molecular level and what it means for your applications? ๐Ÿ‘€

Letโ€™s explore the science behind it in our latest technical deep dive. Get in touch with us to learn more.

๐—ฃ๐—ถ๐˜‡๐˜‡๐—ฎ ๐˜๐—ผ๐—ฑ๐—ฎ๐˜†, ๐—ฐ๐—ฎ๐—ฟ๐—ฒ๐—ฒ๐—ฟ ๐˜๐—ผ๐—บ๐—ผ๐—ฟ๐—ฟ๐—ผ๐˜„ - ๐—ผ๐—ฟ ๐˜๐—ผ๐—บ๐—ผ๐—ฟ๐—ฟ๐—ผ๐˜„โ€™๐˜€ ๐—ฏ๐—ฎ๐—ธ๐—ฒ๐—ฟ๐˜€ ๐—ฎ๐—ฟ๐—ฒ ๐—ถ๐—ป ๐˜๐—ผ๐—ฑ๐—ฎ๐˜†โ€™๐˜€ ๐—ฐ๐—น๐—ฎ๐˜€๐˜€๐—ฟ๐—ผ๐—ผ๐—บ๐˜€We all love pizza โ€“ but how often do we thi...
28/04/2026

๐—ฃ๐—ถ๐˜‡๐˜‡๐—ฎ ๐˜๐—ผ๐—ฑ๐—ฎ๐˜†, ๐—ฐ๐—ฎ๐—ฟ๐—ฒ๐—ฒ๐—ฟ ๐˜๐—ผ๐—บ๐—ผ๐—ฟ๐—ฟ๐—ผ๐˜„ - ๐—ผ๐—ฟ ๐˜๐—ผ๐—บ๐—ผ๐—ฟ๐—ฟ๐—ผ๐˜„โ€™๐˜€ ๐—ฏ๐—ฎ๐—ธ๐—ฒ๐—ฟ๐˜€ ๐—ฎ๐—ฟ๐—ฒ ๐—ถ๐—ป ๐˜๐—ผ๐—ฑ๐—ฎ๐˜†โ€™๐˜€ ๐—ฐ๐—น๐—ฎ๐˜€๐˜€๐—ฟ๐—ผ๐—ผ๐—บ๐˜€

We all love pizza โ€“ but how often do we think about the science behind it? For this yearโ€™s Girlsโ€™ and Boysโ€™ Day, we welcomed nine curious students to DeutscheBack to explore exactly that.

Split into two groups, one focused on baking pizza and baguettes, while the other joined our colleagues at Planteneers to shape and bread vegan nuggets โ€“ all prepared for a shared lunch. ๐Ÿ•

But the day was about more than just baking. Together, we explored questions like: Why does dough need time? What defines a good baking process? And what makes the perfect pizza or baguette? Along the way, our team shared insights from daily practice, turning theory into something tangible.

What we enjoyed most was how naturally conversations developed. From baking at home to favourite dishes like Japanese gyoza, the exchange quickly became personal and lively.

The highlight? Sitting down together to enjoy everything. The students even prepared chocolate muffins for dessert and got to try ice cream from our Stern-Wywiol Group labs โ€“ a well-earned sweet ending. ๐Ÿฆ

When asked about their favourite moment, the answer was simple: everything. And for us, it is great to see how days like this can open up new perspectives on future careers.

We always appreciate the chance to share what we do and inspire young minds. Would you like your children to experience a day like this with us next time? Feel free to get in touch.

๐—ง๐—ผ๐—ฝ๐—•๐—ฎ๐—ธ๐—ฒ ๐—™๐—ฟ๐—ฒ๐˜€๐—ต ๐—ฎ๐—ป๐—ฑ ๐—ง๐—ฎ๐˜€๐˜๐—ฒ: ๐—›๐—ฎ๐—บ๐—ฏ๐˜‚๐—ฟ๐—ด๐—ฒ๐—ฟ ๐—•๐˜‚๐—ปPerfect for juicy burgers, with a soft crumb and a slight sweetness. We can help b...
15/04/2026

๐—ง๐—ผ๐—ฝ๐—•๐—ฎ๐—ธ๐—ฒ ๐—™๐—ฟ๐—ฒ๐˜€๐—ต ๐—ฎ๐—ป๐—ฑ ๐—ง๐—ฎ๐˜€๐˜๐—ฒ: ๐—›๐—ฎ๐—บ๐—ฏ๐˜‚๐—ฟ๐—ด๐—ฒ๐—ฟ ๐—•๐˜‚๐—ป

Perfect for juicy burgers, with a soft crumb and a slight sweetness. We can help bakers maintaining it, while naturally reducing the amount of sugar. Beyond that, our compound can help maintain softness and resilience, mask off-notes from pereservatives, and reduce formulation costs.

Weโ€™d love to show you how this is possible in your recipes. Find ours below.

๐—›๐—ผ๐˜„ ๐—ฑ๐—ผ๐—ฒ๐˜€ ๐—ฎ ๐˜†๐—ฒ๐—ฎ๐˜€๐˜ ๐—ฏ๐˜‚๐—ป๐—ป๐˜† ๐—ด๐—ฒ๐˜ ๐—ณ๐—น๐˜‚๐—ณ๐—ณ๐˜†? ๐ŸฐEaster is a time for searching, creativity and indulgence โ€“ and what better way to c...
01/04/2026

๐—›๐—ผ๐˜„ ๐—ฑ๐—ผ๐—ฒ๐˜€ ๐—ฎ ๐˜†๐—ฒ๐—ฎ๐˜€๐˜ ๐—ฏ๐˜‚๐—ป๐—ป๐˜† ๐—ด๐—ฒ๐˜ ๐—ณ๐—น๐˜‚๐—ณ๐—ณ๐˜†? ๐Ÿฐ

Easter is a time for searching, creativity and indulgence โ€“ and what better way to celebrate than searching for a perfectly baked yeast bunny?

Behind every light, soft and evenly structured crumb lies the right balance of fermentation, dough handling and functional ingredients. We love turning traditional recipes into consistent, high-quality products that delight both bakers and consumers. Because even a small seasonal highlight like a yeast bunny can showcase what truly matters in baking: texture, freshness and reliability.

We wish everyone celebrating a joyful Easter filled with fluffy, perfectly baked bunnies

๐—” ๐˜€๐˜๐—ฟ๐—ผ๐—ป๐—ด ๐˜€๐—ถ๐—ด๐—ป๐—ฎ๐—น ๐—ณ๐—ฟ๐—ผ๐—บ ๐—™๐—œ๐—– ๐—–๐—ต๐—ถ๐—ป๐—ฎSome trade fairs are busy. Others set direction.FIC in Shanghai clearly belonged to the la...
30/03/2026

๐—” ๐˜€๐˜๐—ฟ๐—ผ๐—ป๐—ด ๐˜€๐—ถ๐—ด๐—ป๐—ฎ๐—น ๐—ณ๐—ฟ๐—ผ๐—บ ๐—™๐—œ๐—– ๐—–๐—ต๐—ถ๐—ป๐—ฎ
Some trade fairs are busy. Others set direction.

FIC in Shanghai clearly belonged to the latter, as our colleagues from Stern Ingredients China summarised. They experienced a remarkable level of interest in modern bakery solutions โ€“ from sourdough to fortified and high-protein concepts.

What stood out most was not the amount, but the depth of the conversations. It is no longer just about products, but about functionality, efficiency, and how to meet evolving consumer expectations with precision.

At the same time, the strength of our network became tangible. Whether clean-label enzyme solutions from SternEnzym or forward-looking nutrition concepts from SternVitamin, through collaboration within our Stern-Wywiol Gruppe, we can create real added value.
Penny Wang, Marketing Manager at Stern Ingredients China, summed it up:

โ€œThis yearโ€™s FIC reflected exactly where we stand today. In a highly competitive market, we are proud to say that 2026 has started with remarkable growth for us in China. This encouraging momentum was felt throughout our entire booth โ€“ and we couldnโ€™t be more excited.โ€
For us, these days in Shanghai confirmed one thing: innovation in baking is increasingly driven by smart combinations โ€“ of expertise, technologies, and local insights, and the appetite for high-quality, functional bakery solutions continues to grow rapidly. Weโ€™re ready to support you.

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