26/03/2022
everything in life is a choice. It goes for people, but also for places. in the smallest details, in what is said - and not said -, there is what is thought about the world and what being wants to communicate. when we reflect on this, it is easy to find these traits in those we know and live with.
but doing this same exercise with a company is not so simple.
have you ever thought about how it is an almost impossible task to find innovative businesses out there?
it seems that the universe advises: people have personality, business doesn't, they should please everyone.
there is a thought that dwarfs and diminishes every corner of the city. places are created by people for people. they need to express themselves. the more identity they have, the more they connect with those who share the same values, the stronger the essence, the clearer the message.
just like someone confident with who they are, a place happy with their identity is also not afraid to take a stand and do something different from the majority. it talks about innovation, but also about freedom and change.
thing we learn here at 🧁caked every day is just that. we are a portrait of our choices, both in individuals and companies.
and that's good, because there is nothing more fragile than trying to do something just to please.😊
caked
118 mintian road, shopping park, futian, shenzhen, China
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