The Baker's Rack

02/02/2023

This is exciting! Thank you!

Official 2023 Community Voting Awards Platform for Waterloo, IA. Where the community votes for their favourites every year.

10/26/2021

What an amazing weekend!! Our first step back into the game and we jumped in with both feet! Thank you so much to ALL Canadian Events for the opportunity to participate in such an incredible event that allowed us to get ourselves back up and running.
Full disclosure: Covid hit us hard. The mental and emotional toll of throwing yourself heart and soul into a business only to have it feel as if it was stolen is something difficult to describe. Coming back is going to be a long hard road, but coming full circle to realize that this is the right direction was the hardest part. Special thanks to the incredible individuals behind MH Fine Foods, Amber Earth, Pierogi Me, and (absolutely most of all) All Canadian Events for the words of encouragement and the final reminder of what we are and what we're capable of. Your support means the world and we couldn't do it without you. 💖

10/16/2021

And the rebrand is complete! Some of you have been with us for a while and we can’t thank you enough. There’s been a lot of struggle, challenge and change involved since we started out back in 2015. To say it’s been a long tough ride would be an understatement. Much of what we encountered, as well as what we learned, was never even on our radar when it all began. Even the behind the scenes team itself has done quite the flip and let’s not even get started about the impacts of recent times dealing with the pandemic. That being said, the time spent working through everything helps to bring things into perspective. Opportunities and temptations to throw in the towel and walk away have presented themselves time and again. There’s been pauses and time for reevaluating, but in the end? Somehow it always comes back to this…this industry, this business, this support network of family and friends, and above everything….our customers. There’s something about the power to brighten peoples lives with such a simple thing like a cupcake or loaf of bread. Something about providing a happy memory, nourishing food, opportunities for young workers, and being part of such an incredible local tapestry of small business owners while we do it. So….despite everything…we’re here, and we’re here to stay….We may have needed the break to reform and evolve and come into our own (moving away from our Lourenço”s Bakery roots) and to finally take our place with a brand that’s more truly representative of who we are. We thank you for the time you’ve spent supporting us so far and look forward to sharing many more years with all of you. Thank you!!
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09/06/2021

Summer might be winding down but we couldn’t resist that one last batch of beautiful berry buttercream! We’re living in some crazy times so this last long weekend with the kids before school has us appreciating the little things so much more. Hope everyone is having a fantastic weekend surrounded by loved ones and smiles.
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08/24/2021

Follow us for more pro tips on dieting for the soul instead of the waistline!
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07/21/2021

There’s an easy way to make sure you’re buying the freshest ingredients possible...hit up those markets guys! If you don’t have time to grow your own this is as good as it gets. The fresher the ingredients the better the end result when it comes to baking!
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07/19/2021

Embracing the inner piglet over here while we fill the pantry. If you’ve ever let a 12 yr old lose in the candy aisle at bulk barn with their birthday money you’d have a good idea of what we’re up to over here. Can’t wait to start using all this stuff too! :P
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07/18/2021

If you’ve been wondering how to get your hands on some of our delicious treats you’re not alone!!
We’re currently working through a lot of the usual start up adventures (made extra fun due to covid) so our storefront isn’t currently open for pick up. We are currently accepting online orders for our macaron by the dozen for $24. PM us directly via any of our social media channels to arrange delivery!
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07/18/2021

Can’t believe we’re back in the test kitchen working on our new menu! It’s been such a long painful stretch (as it has been for so many others) and we never imagined getting back to work would feel so good.
We’re working with fresh berries for the next few days and the smell is incredible!
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07/17/2021

Our crispy crunchy flaky pastry never knew what was coming when we whipped up a batch of our creamy scratch made traditional custard!
If you're a fan of these delectable treats then you'll want to get your hands on a dozen (or two!). These amazing tarts are one of our original products that we first started with so we're pretty confident we can out match some of the best!
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07/17/2021

Whether your buying for yourself or someone special, a little bit of love never hurt...especially when it comes in the form of something delicious from The Bakers Rack!