Cake Beauty

Cake Beauty Naturally luxe dry styling + beauty confections. Cake & Delectable. Cruelty-free, paraben-free, phtha Creating with “heart” is important to me.

Welcome to Cakeland

Cake Beauty came to life in my hometown of Kitchener, Ontario, where I spent what felt like a lifetime looking for beautiful products that satisfied my need for girlie indulgence and my want for natural ingredients. I knew that the recipe for exceptional personal care was the right blend of those two ingredients — and so a sweet legacy was born! Over the years, Cake’s assortme

nt of naturally luxe confections expanded beyond bath and body into haircare and specialty items. Each garnered a cult following with interesting, smart women that were looking for high-performing, time-saving products to enhance their beauty routines. I eventually added the Delectable brand to the mix, making the founding Cake principles of sassy + natural indulgence accessible to everyone. I think about this every day and I’m constantly looking for ways to build this authenticity into everything we do. Every idea, every image, every word and every product is created with this in mind in our Toronto headquarters, where I personally test and play with every product until it is exactly right for you to make part of your day. All of our products are exclusively cruelty-free, using natural ingredient-driven formulas that are free from the stuff that doesn’t fit your lifestyle — all the while, never sacrificing the fun and playful essence of the brand. (A girl shouldn’t have to choose between natural and girlie greatness!)

Cake celebrates the good things in life. This company is built on the spirit that embodies people like you - smart, over-achieving, authentic, generous, kind, and cool. So thank you for inspiring me to think beyond the pink, and raising the bar to create the award-winning, innovative, multi-use goodies that you love. You

Heather Reier - Founder & CEO

And that’s on duality baby ✨🍰Whether you want to rock your curls or switch it up with a blowout, Cake has you covered! ...
05/05/2026

And that’s on duality baby ✨🍰
Whether you want to rock your curls or switch it up with a blowout, Cake has you covered!

04/27/2026

Your new fav bombshell blowout routine that LASTS! 💓🍰

04/23/2026

Serving hot curl energy & smelling delicious while doing it.🍰 This is what curl confidence smells like.💖🍋✨

But if you COULD trade your partner for dessert, what dessert would it be?👇🍰🍪🍧
04/22/2026

But if you COULD trade your partner for dessert, what dessert would it be?👇🍰🍪🍧

04/20/2026

Flat hair wasn’t on today’s menu‼️ Good thing Cake Beauty hair care is now at Shoppers Drug Mart🛍️🍰

04/17/2026

Which scent are you picking as your signature spring go to?🍋🍓🍰🥥 Drop your emoji!

If Cake was at Coachella🪩🌴🍰
04/16/2026

If Cake was at Coachella🪩🌴🍰

04/09/2026

Idk who’s serving more hot curl energy? This volume or India Batson Martinez 😍✨🎂

One slice of Cake Beauty with that please😉🍰📸: May Arida Faulhaber
04/07/2026

One slice of Cake Beauty with that please😉🍰

📸: May Arida

Faulhaber

04/06/2026

Did someone say curl VOLUME?😍 did!!✨🍰

Address

100 New Park Place, Suite 810
Vaughan, ON

Website

Alerts

Be the first to know and let us send you an email when Cake Beauty posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Cake Beauty:

Shortcuts

Share