09/25/2024
Quality never compromises.
I didn't just start "another" cookie businessโ| founded a cookie company that is the extension of my personal taste and passion for conscious consumption and transparency.
I don't seek to capitalize on buzz words like "fresh ingredients" "quality ingredients" "local ingredients."
In fact, nothing is more annoying than someone telling me their product is "clean" or premium yet they're using conventional ingredients with little to no thought about where they're coming from, who made it and how or why it was made.
I'm not claiming to be a cookie Saint, but I am a fu***ng quality snob, so if you are too let's be besties โบ๏ธ
I don't judge others for using conventional bleached flour, high fructose corn syrup, cornstarch, conventional butter, industrially processed seed oils or shortening, industrially farmed eggs, etc.
BUT
You just won't find that s**t in MY cookies.
I was tired of being lied to about quality and sourcing, from a consumer perspective and even as an employee, so l built and am continuing to build a company that stands for what I believe the world needs more of: transparency, community, compassion and nutrient rich, minimally processed food.
I've come a long way and my journey is still and will always be unfolding. I'll get better, my cookies will too, I'm always learning.
But for now I'm doing my best and I'm doing it to satisfy myself and those that seek the same.
So no, l'm not just a baker (I don't call myself a baker bc I just learned how to bake cookies to start this company), I'm a consumer that wants to create more of what he wants to see in the marketโand the world!
I put a lot of time, research and barista wages into sourcing each of these ingredients and I'm so excited to share the end result with all of you.
I believe in balance, in all areas of life, 80/20 sums it up pretty good. So if you see my cookies with Oreo or skor bits, l'm not contradicting, l'm keeping the balance.
My signature base, let's call it the 80, will always be these quality, fresh, organic ingredients.
And the other 20?
Well, lighten up and have some fun bc you can't control the uncontrollable!
Love,
Your Barista
XX